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• catalog contributor b336926.
• catalog contributor b336927.
• catalog contributor b336928.
• catalog created "c1984.".
• catalog date "1984".
• catalog date "c1984.".
• catalog dateCopyrighted "c1984.".
• catalog description "Bibliography: p. 193-201.".
• catalog description "Studying Campaigns -- Minimal Campaign Effects: An Accident of History -- Recent Research on Campaign Effects -- Candidates, Managers, and Districts -- Data Resources -- Who Runs For Congress? -- Management of Congressional Campaigns -- Designing a Campaign Strategy -- The Role of Party -- The Role of Candidate Status -- Theories and Realities in 1978 -- Assessments of Electoral Chances -- Congratulations/Rationalization -- Do Issues Matter? -- Developing Campaign Tactics -- Targeting the Electorate -- Campaign Appeals -- Information Gathering in the Campaign -- Patterns of Campaign Receipts -- Campaign Finance Reform -- Raising Money for the Campaign -- Patterns for Campaign Expenditures -- Levels of Spending in Congressional Races -- Spending and Candidate Uncertainty -- Allocating Campaign Money -- The Strategic Uses of Money -- Preemptive and Reactive Spending -- Patterns of Spending Over Time -- Vulnerability and Early Spending -- Incumbent Spending -- Overspenders and Underspenders -- The Information Environment -- Information Techniques -- Campaign Themes -- Mass Media Content -- Voters' Responses to the Campaign -- Recognizing the Candidates -- Evaluating the Candidates -- Recognition, Evaluation, and the Vote -- Campaigns and the Voter Turnout -- Understanding Electoral Success -- Measuring Electoral Success -- A Model of Electoral Success -- Testing the Model -- Four Campaigns and Their Consequences -- Case 1: Congressman Confident vs. Mr. Choice -- Case 2: Congressman Aplomb vs. Mr. Wealthy -- Case 3: Congressman Quaking N. Boots vs. Mrs. Conservative -- Case 4: Mr. Primary vs. Ms Experience -- Campaigning and the Democratic Process -- The Nature of the Contests -- Campaign Strategies and Tactics -- Public Information and Voter Response -- Implications for Other Campaign Settings.".
• catalog extent "xv, 207 p. :".
• catalog hasFormat "Campaigning for Congress.".
• catalog identifier "0871872838 (pbk.) :".
• catalog isFormatOf "Campaigning for Congress.".
• catalog issued "1984".
• catalog issued "c1984.".
• catalog language "eng".
• catalog publisher "Washington, D.C. : CQ Press,".
• catalog relation "Campaigning for Congress.".
• catalog spatial "United States.".
• catalog subject "JK1976 .G64 1984".
• catalog subject "Political campaigns United States.".
• catalog subject "United States. Congress Elections.".
• catalog tableOfContents "Studying Campaigns -- Minimal Campaign Effects: An Accident of History -- Recent Research on Campaign Effects -- Candidates, Managers, and Districts -- Data Resources -- Who Runs For Congress? -- Management of Congressional Campaigns -- Designing a Campaign Strategy -- The Role of Party -- The Role of Candidate Status -- Theories and Realities in 1978 -- Assessments of Electoral Chances -- Congratulations/Rationalization -- Do Issues Matter? -- Developing Campaign Tactics -- Targeting the Electorate -- Campaign Appeals -- Information Gathering in the Campaign -- Patterns of Campaign Receipts -- Campaign Finance Reform -- Raising Money for the Campaign -- Patterns for Campaign Expenditures -- Levels of Spending in Congressional Races -- Spending and Candidate Uncertainty -- Allocating Campaign Money -- The Strategic Uses of Money -- Preemptive and Reactive Spending -- Patterns of Spending Over Time -- Vulnerability and Early Spending -- Incumbent Spending -- Overspenders and Underspenders -- The Information Environment -- Information Techniques -- Campaign Themes -- Mass Media Content -- Voters' Responses to the Campaign -- Recognizing the Candidates -- Evaluating the Candidates -- Recognition, Evaluation, and the Vote -- Campaigns and the Voter Turnout -- Understanding Electoral Success -- Measuring Electoral Success -- A Model of Electoral Success -- Testing the Model -- Four Campaigns and Their Consequences -- Case 1: Congressman Confident vs. Mr. Choice -- Case 2: Congressman Aplomb vs. Mr. Wealthy -- Case 3: Congressman Quaking N. Boots vs. Mrs. Conservative -- Case 4: Mr. Primary vs. Ms Experience -- Campaigning and the Democratic Process -- The Nature of the Contests -- Campaign Strategies and Tactics -- Public Information and Voter Response -- Implications for Other Campaign Settings.".
• catalog title "Campaigning for Congress / Edie N. Goldenberg, Michael W. Traugott.".
• catalog type "text".