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- catalog contributor b427561.
- catalog contributor b427562.
- catalog contributor b427563.
- catalog contributor b427564.
- catalog contributor b427565.
- catalog created "1981.".
- catalog date "1981".
- catalog date "1981.".
- catalog dateCopyrighted "1981.".
- catalog description "Causes of Mass Consumption-Related Societal Problems and the Role of Marketing in Fostering Solutions / Chris T. Allen -- The Role of Marketing in the Introduction of Consumer Products by Government / George Tesar -- The Situation Confronting Introduction of the Anthony Dollar / Claude R. Martin, Jr. -- Part III: Using Marketing Research -- Program Planning and Evaluation: A Citizen-Oriented Approach -- Sample Surveys as Feedback Mechanisms for Guiding Municipal-Level Decision Making / Peter J. May -- Estimating Population Parameters for the U.S. Postal Service: Methodological Issues in Developming and Using a New Sampling Frame / Muriel Converse, Steven G. Heeringa, and Maureen Kallick -- Consumer Research in the Federal Government / Kenneth L. Bernhardt -- Implications of Increased Government Regulations for the Quality and Relevance of Marketing Research / Yoram Wind -- The Characteristics of Knowledge: Corporate and Public Policy Insights / Rohit Deshpande and Gerald Zaltman -- ".
- catalog description "Includes bibliographies.".
- catalog description "Part I: Developing Perspective and Marketing Practice -- Marketing, the State, and Legitimacy / Frederick D. Sturdivant -- Government Marketing: An Inquiry into Theory, Process, and Perspective / Michael P. Mokwa -- Government Goods and Services: Characteristics and Concepts for Marketing Analysis / Thaddeus H. Spratlen -- An Innovation Adoption Perspective for Marketing in the Government / Dale D. Achabal and Robert W. Backoff -- Problems Applying Conventional Wisdom to Social Marketing Programs / Paul N. Bloom and William D. Novelli -- Part II: Exploring Government Programs -- Marketing and Manning the Military / A.J. Martin -- Marketing the National Food Stamp Program: Can A Public Welfare Program Be Run Like a Business? / S. Prakash Sethi -- An International Perspective on Public Sector Marketing / Christopher H. Locelock -- Comparative Public Sector Marketing: Contrasting Two Canadian Programs / J.A. Barnhill and Stanley J. Shapiro -- ".
- catalog description "Part IV: Extending Marketing Practice and Investigating the Consequences -- The Marketing of Laws as an Alternative to Enforcement / Sandra M. Huszagh, Frederick W. Huszagh, and Kevin B. Buice -- Using Marketing Techniques to Increase Immunization Levels: A Field Experiment / Gary T. Fod and Robert E. Spekman -- The Marketing Environment Review: Design, Implementation, and Applications for State Development Programming / Kenneth J. Roering and Ben M. Enis -- Government Marketing Through Public Service Advertising / Stephen J. Weber -- Governments as Marketers: Issues of Management and Public Policy / Ben M. Enis -- A Framework for Analyzing the Ethics of Marketing Interventions / Jerry I. Porras and Charles B. Weinberg.".
- catalog extent "xvi, 384 p. :".
- catalog identifier "0030583160 :".
- catalog isPartOf "Praeger series in public and nonprofit sector marketing".
- catalog isPartOf "Praeger special studies. Praeger scientific".
- catalog issued "1981".
- catalog issued "1981.".
- catalog language "eng".
- catalog publisher "New York, N.Y. : Praeger Publishers,".
- catalog subject "Government marketing.".
- catalog subject "Government publicity.".
- catalog subject "JF1525.P8 G64".
- catalog subject "Marketing.".
- catalog subject "Public goods.".
- catalog tableOfContents "Causes of Mass Consumption-Related Societal Problems and the Role of Marketing in Fostering Solutions / Chris T. Allen -- The Role of Marketing in the Introduction of Consumer Products by Government / George Tesar -- The Situation Confronting Introduction of the Anthony Dollar / Claude R. Martin, Jr. -- Part III: Using Marketing Research -- Program Planning and Evaluation: A Citizen-Oriented Approach -- Sample Surveys as Feedback Mechanisms for Guiding Municipal-Level Decision Making / Peter J. May -- Estimating Population Parameters for the U.S. Postal Service: Methodological Issues in Developming and Using a New Sampling Frame / Muriel Converse, Steven G. Heeringa, and Maureen Kallick -- Consumer Research in the Federal Government / Kenneth L. Bernhardt -- Implications of Increased Government Regulations for the Quality and Relevance of Marketing Research / Yoram Wind -- The Characteristics of Knowledge: Corporate and Public Policy Insights / Rohit Deshpande and Gerald Zaltman -- ".
- catalog tableOfContents "Part I: Developing Perspective and Marketing Practice -- Marketing, the State, and Legitimacy / Frederick D. Sturdivant -- Government Marketing: An Inquiry into Theory, Process, and Perspective / Michael P. Mokwa -- Government Goods and Services: Characteristics and Concepts for Marketing Analysis / Thaddeus H. Spratlen -- An Innovation Adoption Perspective for Marketing in the Government / Dale D. Achabal and Robert W. Backoff -- Problems Applying Conventional Wisdom to Social Marketing Programs / Paul N. Bloom and William D. Novelli -- Part II: Exploring Government Programs -- Marketing and Manning the Military / A.J. Martin -- Marketing the National Food Stamp Program: Can A Public Welfare Program Be Run Like a Business? / S. Prakash Sethi -- An International Perspective on Public Sector Marketing / Christopher H. Locelock -- Comparative Public Sector Marketing: Contrasting Two Canadian Programs / J.A. Barnhill and Stanley J. Shapiro -- ".
- catalog tableOfContents "Part IV: Extending Marketing Practice and Investigating the Consequences -- The Marketing of Laws as an Alternative to Enforcement / Sandra M. Huszagh, Frederick W. Huszagh, and Kevin B. Buice -- Using Marketing Techniques to Increase Immunization Levels: A Field Experiment / Gary T. Fod and Robert E. Spekman -- The Marketing Environment Review: Design, Implementation, and Applications for State Development Programming / Kenneth J. Roering and Ben M. Enis -- Government Marketing Through Public Service Advertising / Stephen J. Weber -- Governments as Marketers: Issues of Management and Public Policy / Ben M. Enis -- A Framework for Analyzing the Ethics of Marketing Interventions / Jerry I. Porras and Charles B. Weinberg.".
- catalog title "Government marketing : theory and practice / [edited by] Michael P. Mokwa, Steven E. Permut.".
- catalog type "text".