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- catalog contributor b466471.
- catalog contributor b466472.
- catalog created "c1984.".
- catalog date "1984".
- catalog date "c1984.".
- catalog dateCopyrighted "c1984.".
- catalog description "Bibliography: p. [391]-400.".
- catalog description "Framing the media campaign -- Radio age and the birth of spots -- Ike, BBD & O, USP and TV -- Checkers -- Rise of living-room politics -- Kennedy, Kennedy, Ken-ne-dy -- New advertising -- Daisy and the dirty pictures in the public mind -- High-tech politics -- New Nixon and the old Humphrey -- Tanya talks, watergate walks -- Bright songs and blue jeans -- TV pitchman to prime-time president -- Man on the white horse -- It was the truck.".
- catalog extent "xiv, 416 p. :".
- catalog identifier "0262040751".
- catalog issued "1984".
- catalog issued "c1984.".
- catalog language "eng".
- catalog publisher "Cambridge, Mass. : MIT Press,".
- catalog spatial "United States.".
- catalog subject "Advertising, Political United States.".
- catalog subject "JF2112.A4 D53 1984".
- catalog subject "Television advertising United States.".
- catalog tableOfContents "Framing the media campaign -- Radio age and the birth of spots -- Ike, BBD & O, USP and TV -- Checkers -- Rise of living-room politics -- Kennedy, Kennedy, Ken-ne-dy -- New advertising -- Daisy and the dirty pictures in the public mind -- High-tech politics -- New Nixon and the old Humphrey -- Tanya talks, watergate walks -- Bright songs and blue jeans -- TV pitchman to prime-time president -- Man on the white horse -- It was the truck.".
- catalog title "The spot : the rise of political advertising on television / Edwin Diamond and Stephen Bates.".
- catalog type "text".