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- catalog contributor b476922.
- catalog coverage "United States Politics and government 1945-".
- catalog coverage "United States Politics and government 1945-1989.".
- catalog created "1984.".
- catalog date "1984".
- catalog date "1984.".
- catalog dateCopyrighted "1984.".
- catalog description "Bibliography: p. 472-495.".
- catalog description "Broadsides to broadcasts -- 1952: the election of a popular hero -- 1956: the reelection of a popular hero -- 1960: competence, Catholicity, and the candidates -- 1964: Goldwater vs. Goldwater -- 1968: the competing pasts of Nixon and Humphrey -- 1972: the president vs. the prophet -- 1976: integrity, incumbency, and the impact of Watergate -- 1980: "I'm qualified to be president and you're not".".
- catalog extent "xiii, 505 p. :".
- catalog hasFormat "Packaging the presidency.".
- catalog identifier "0195035046 :".
- catalog isFormatOf "Packaging the presidency.".
- catalog issued "1984".
- catalog issued "1984.".
- catalog language "eng".
- catalog publisher "New York : Oxford University Press,".
- catalog relation "Packaging the presidency.".
- catalog spatial "United States Politics and government 1945-".
- catalog spatial "United States Politics and government 1945-1989.".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "Advertising, Political United States.".
- catalog subject "JK524 .J36 1984".
- catalog subject "Presidents United States Election.".
- catalog tableOfContents "Broadsides to broadcasts -- 1952: the election of a popular hero -- 1956: the reelection of a popular hero -- 1960: competence, Catholicity, and the candidates -- 1964: Goldwater vs. Goldwater -- 1968: the competing pasts of Nixon and Humphrey -- 1972: the president vs. the prophet -- 1976: integrity, incumbency, and the impact of Watergate -- 1980: "I'm qualified to be president and you're not".".
- catalog title "Packaging the presidency : a history and criticism of presidential campaign advertising / Kathleen Hall Jamieson.".
- catalog type "text".