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- catalog contributor b568599.
- catalog created "1976.".
- catalog date "1976".
- catalog date "1976.".
- catalog dateCopyrighted "1976.".
- catalog description "Bibliography: leaves 241-254.".
- catalog description "Thesis (Ph. D.)--Cornell University, 1976.".
- catalog extent "[3], xi, 254 leaves :".
- catalog issued "1976".
- catalog issued "1976.".
- catalog language "eng".
- catalog subject "Advertising Psychological aspects.".
- catalog subject "Advertising Research.".
- catalog subject "Motivation (Psychology)".
- catalog title "Psychological complexity and arousal theory microform : an investigation of the applicability of principles of intrinsic motivation to the practice of print advertising / by Peter Charles Yesawich.".
- catalog type "text".