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- catalog contributor b573866.
- catalog contributor b573867.
- catalog contributor b573868.
- catalog created "1985.".
- catalog date "1985".
- catalog date "1985.".
- catalog dateCopyrighted "1985.".
- catalog description "How advertising works at contact / Rajeev Batra, Michael L. Ray -- Affective and cognitive antecedents of attitude toward the ad : a conceptual framework / Richard J. Lutz -- The influence of affective reactions to advertising : direct and indirect mechanisms of attitude change / Danny L. Moore, J. Wesley Hutchinson -- Central and peripheral routes to persuasion : the role of message repetition / John T. Cacioppo, Richard E. Petty -- Conceptual and methodological issues in examining the relationship between consumer memory and judgment / Meryl Lichtenstein, Thomas K. Srull -- The relationship between advertising recall and persuasion : an experimental investigation / Ann E. Beattie, Andrew A. Mitchell -- A reliable sleeper effect in persuasion : implications for opinion change theory and research / Anthony R. Pratkanis, Anthony G. Greenwald -- Online cognitive processing of television / Daniel R. Anderson -- EEG activity reflects the content of commercials / Linda F. Alwitt -- Cognitive theory and audience involvement / Anthony G. Greenwald, Clark Leavitt.".
- catalog description "Includes bibliographies and indexes.".
- catalog description "The effect of people/product relationships on advertising processing / Peter Cushing, Melody Douglas-Tate -- Understanding consumers' cognitive structures : the relationship of levels of abstraction to judgments of psychological distance and preference / Thomas J. Reynolds, Jonathan Gutman, John A. Fiedler.".
- catalog extent "ix, 305 p. :".
- catalog identifier "0898595150".
- catalog issued "1985".
- catalog issued "1985.".
- catalog language "eng".
- catalog publisher "Hillsdale, N.J. : L. Erlbaum Associates,".
- catalog subject "Advertising Psychological aspects.".
- catalog subject "HF5822 .P78 1985".
- catalog tableOfContents "How advertising works at contact / Rajeev Batra, Michael L. Ray -- Affective and cognitive antecedents of attitude toward the ad : a conceptual framework / Richard J. Lutz -- The influence of affective reactions to advertising : direct and indirect mechanisms of attitude change / Danny L. Moore, J. Wesley Hutchinson -- Central and peripheral routes to persuasion : the role of message repetition / John T. Cacioppo, Richard E. Petty -- Conceptual and methodological issues in examining the relationship between consumer memory and judgment / Meryl Lichtenstein, Thomas K. Srull -- The relationship between advertising recall and persuasion : an experimental investigation / Ann E. Beattie, Andrew A. Mitchell -- A reliable sleeper effect in persuasion : implications for opinion change theory and research / Anthony R. Pratkanis, Anthony G. Greenwald -- Online cognitive processing of television / Daniel R. Anderson -- EEG activity reflects the content of commercials / Linda F. Alwitt -- Cognitive theory and audience involvement / Anthony G. Greenwald, Clark Leavitt.".
- catalog tableOfContents "The effect of people/product relationships on advertising processing / Peter Cushing, Melody Douglas-Tate -- Understanding consumers' cognitive structures : the relationship of levels of abstraction to judgments of psychological distance and preference / Thomas J. Reynolds, Jonathan Gutman, John A. Fiedler.".
- catalog title "Psychological processes and advertising effects : theory, research, and applications / edited by Linda F. Alwitt and Andrew A. Mitchell.".
- catalog type "text".