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• catalog contributor b736752.
• catalog contributor b736753.
• catalog created "c1986.".
• catalog date "1986".
• catalog date "c1986.".
• catalog dateCopyrighted "c1986.".
• catalog description "Bibliography: p. [225]-247.".
• catalog description "Effects of recipient posture on message elaboration and persuasion -- Other variables affecting ability to process objectively -- The motivation to elaborate in a relatively objective manner -- Factors affecting the motivation to elaborate objectively -- Effects of personal relevance on message elaboration and persuasion -- Effects of personal responsibility on message elaboration and persuasion -- Effects of number of message sources on message elaboration and persuasion -- Effects of need for cognition on message elaboration and persuasion -- Biased elaboration -- Ability variables that bias elaboration: focus on prior knowledge -- Effects of schemata on processing one-sided messages -- Effects of schemata on processing two-sided messages -- Motivational variables that bias elaboration: focus on forewarning -- Forewarning of message content -- Forewarning of persuasive intent -- Other variables that bias message elaboration -- Bogus personality feedback -- ".
• catalog description "High levels of message repetition -- Hemispheric asymmetry -- Audience expressions of approval or disapproval -- Biased processing or peripheral cues? -- Message elaboration versus peripheral cues -- Objective processing versus peripheral cues -- Personal relevance and the operation of peripheral cues -- Additional moderators of cue use: distraction, need for cognition and others -- Biased processing versus peripheral cues -- Effects of schemata on the use of peripheral cues -- Testing the ELM analysis of prior knowledge -- Consequences of the route to persuasion -- Persistence of persuasion -- Enhanced thinking produces persistence -- Testing the ELM analysis of persistence -- Alternative models of attitude persistence -- Attitude-Behavior link -- Enhanced thinking produces attitude-behavior consistence -- Testing the ELM analysis of attitude-behavior consistency -- Resistance of counterpersuasion -- Enhanced thinking produces resistance -- Testing the ELM resistance predictions -- ".
• catalog description "Intricacies of the elaboration likelihood model -- Variables with multiple effects on elaboration -- Variables that enhance and reduce message processing -- Shifting processing from objective to biased -- Variables that affect message processing and serve as peripheral cues -- Multiple effects of source expertise and attractiveness -- Other variables with multiple effects -- Processing when no message or both sides are presented -- Determinants of elaboration likelihood -- Integrative potential of the ELM.".
• catalog description "TABLE OF CONTENTS -- The elaboration likelihood model of persuasion -- Postulates of the ELM -- Postulates on underlying motivation -- Postulates on variations in elaboration -- Postulates on how variables affect persuasion -- Postulates on relatively objective and relatively biased elaboration -- Postulates on elaboration versus peripheral cues -- Postulate on consequences of elaboration -- Methodological factors in the ELM -- Assessing attitudes and persuasion -- Initial attitude changes -- Attitude change overtime -- Assessing the basic constructs in the ELM -- Argument quality -- Peripheral cues -- Message elaboration -- Need for cognition: assessing elaborating likelihood via individual differences -- The ability to elaborate in a relatively objective manner -- Factors affecting the ability to elaborate objectively -- Effects of distraction on message elaboration and persuasion -- Effects of moderate message repetition on message elaboration and persuasion -- ".
• catalog extent "xiv, 262 p. :".
• catalog hasFormat "Communication and persuasion.".
• catalog identifier "0387963448".
• catalog identifier "3540963448".
• catalog isFormatOf "Communication and persuasion.".
• catalog isPartOf "Springer series in social psychology".
• catalog issued "1986".
• catalog issued "c1986.".
• catalog language "eng".
• catalog publisher "New York : Springer-Verlag,".
• catalog relation "Communication and persuasion.".
• catalog subject "302.2/4 19".
• catalog subject "Attitude change.".
• catalog subject "Attitude.".
• catalog subject "BF 637.P4 P512c 1986".
• catalog subject "BF637.P4 P47 1986".
• catalog subject "Communication Psychological aspects.".
• catalog subject "Models, Psychological.".
• catalog subject "Persuasion (Psychology)".
• catalog subject "Persuasive Communication.".
• catalog tableOfContents "Effects of recipient posture on message elaboration and persuasion -- Other variables affecting ability to process objectively -- The motivation to elaborate in a relatively objective manner -- Factors affecting the motivation to elaborate objectively -- Effects of personal relevance on message elaboration and persuasion -- Effects of personal responsibility on message elaboration and persuasion -- Effects of number of message sources on message elaboration and persuasion -- Effects of need for cognition on message elaboration and persuasion -- Biased elaboration -- Ability variables that bias elaboration: focus on prior knowledge -- Effects of schemata on processing one-sided messages -- Effects of schemata on processing two-sided messages -- Motivational variables that bias elaboration: focus on forewarning -- Forewarning of message content -- Forewarning of persuasive intent -- Other variables that bias message elaboration -- Bogus personality feedback -- ".
• catalog tableOfContents "High levels of message repetition -- Hemispheric asymmetry -- Audience expressions of approval or disapproval -- Biased processing or peripheral cues? -- Message elaboration versus peripheral cues -- Objective processing versus peripheral cues -- Personal relevance and the operation of peripheral cues -- Additional moderators of cue use: distraction, need for cognition and others -- Biased processing versus peripheral cues -- Effects of schemata on the use of peripheral cues -- Testing the ELM analysis of prior knowledge -- Consequences of the route to persuasion -- Persistence of persuasion -- Enhanced thinking produces persistence -- Testing the ELM analysis of persistence -- Alternative models of attitude persistence -- Attitude-Behavior link -- Enhanced thinking produces attitude-behavior consistence -- Testing the ELM analysis of attitude-behavior consistency -- Resistance of counterpersuasion -- Enhanced thinking produces resistance -- Testing the ELM resistance predictions -- ".
• catalog tableOfContents "Intricacies of the elaboration likelihood model -- Variables with multiple effects on elaboration -- Variables that enhance and reduce message processing -- Shifting processing from objective to biased -- Variables that affect message processing and serve as peripheral cues -- Multiple effects of source expertise and attractiveness -- Other variables with multiple effects -- Processing when no message or both sides are presented -- Determinants of elaboration likelihood -- Integrative potential of the ELM.".
• catalog tableOfContents "TABLE OF CONTENTS -- The elaboration likelihood model of persuasion -- Postulates of the ELM -- Postulates on underlying motivation -- Postulates on variations in elaboration -- Postulates on how variables affect persuasion -- Postulates on relatively objective and relatively biased elaboration -- Postulates on elaboration versus peripheral cues -- Postulate on consequences of elaboration -- Methodological factors in the ELM -- Assessing attitudes and persuasion -- Initial attitude changes -- Attitude change overtime -- Assessing the basic constructs in the ELM -- Argument quality -- Peripheral cues -- Message elaboration -- Need for cognition: assessing elaborating likelihood via individual differences -- The ability to elaborate in a relatively objective manner -- Factors affecting the ability to elaborate objectively -- Effects of distraction on message elaboration and persuasion -- Effects of moderate message repetition on message elaboration and persuasion -- ".
• catalog title "Communication and persuasion : central and peripheral routes to attitude change / Richard E. Petty, John T. Cacioppo.".
• catalog type "text".