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- catalog contributor b801714.
- catalog contributor b801715.
- catalog created "1986.".
- catalog date "1986".
- catalog date "1986.".
- catalog dateCopyrighted "1986.".
- catalog description "Includes bibliographical references (p. 182-197).".
- catalog extent "208 p. :".
- catalog identifier "3853203906".
- catalog isPartOf "Marketingstudien ; Studie 13".
- catalog issued "1986".
- catalog issued "1986.".
- catalog language "ger".
- catalog publisher "Linz : R. Trauner,".
- catalog spatial "Austria.".
- catalog subject "Johannes Kepler-Universität Linz. Institut für Handel, Absatz und Marketing History.".
- catalog subject "Marketing Austria.".
- catalog subject "Marketing.".
- catalog title "Marketing 1966-1986 : Jubiläumsschrift zum 20jährigen Bestehen des Instituts für Handel, Absatz und Marketing der Universität Linz / herausgegeben von Ernest Kulhavy ; mit Beiträgen von Wolfgang Forsthuber ... [et al.].".
- catalog type "text".