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- catalog contributor b899629.
- catalog created "1974.".
- catalog date "1974".
- catalog date "1974.".
- catalog dateCopyrighted "1974.".
- catalog description "Includes bibliographical references.".
- catalog description "Preface / Sidney Davidson -- Foreword / Harold S. Geneen -- Advertising and American civilizations / Daniel J. Boorstin -- Advertising and the consumer / Lester G. Telser -- Economic value of advertising / Phillip J. Nelson -- Advertising in the affluent society / Harold Demsetz -- Is advertising a barrier to entry? / Yale Brozen -- Truth in advertizing : the role of government / Richard A. Posner -- Changing focus in the regulation of advertising / Robert Pitofsky -- How advertising works / John Treasure -- Advertising in the nonprofit sector / Philip Kotler.".
- catalog extent "189 p. ;".
- catalog identifier "081470980X".
- catalog isPartOf "The Key issues lecture series".
- catalog issued "1974".
- catalog issued "1974.".
- catalog language "eng".
- catalog publisher "New York : New York University Press,".
- catalog spatial "United States.".
- catalog subject "301.16/1".
- catalog subject "Advertising Social aspects United States.".
- catalog subject "Advertising United States.".
- catalog subject "HF5827 .A36".
- catalog tableOfContents "Preface / Sidney Davidson -- Foreword / Harold S. Geneen -- Advertising and American civilizations / Daniel J. Boorstin -- Advertising and the consumer / Lester G. Telser -- Economic value of advertising / Phillip J. Nelson -- Advertising in the affluent society / Harold Demsetz -- Is advertising a barrier to entry? / Yale Brozen -- Truth in advertizing : the role of government / Richard A. Posner -- Changing focus in the regulation of advertising / Robert Pitofsky -- How advertising works / John Treasure -- Advertising in the nonprofit sector / Philip Kotler.".
- catalog title "Advertising and society / edited by Yale Brozen ; with a foreword by Harold S. Geneen.".
- catalog type "text".