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- catalog contributor b902548.
- catalog contributor b902549.
- catalog created "1962.".
- catalog date "1962".
- catalog date "1962.".
- catalog dateCopyrighted "1962.".
- catalog extent "99 p.".
- catalog isPartOf "Michigan business papers ; no. 37".
- catalog issued "1962".
- catalog issued "1962.".
- catalog language "eng".
- catalog publisher "Ann Arbor, Bureau of Business Research, Graduate School of Business Administration, The University of Michigan,".
- catalog subject "Marketing Management.".
- catalog title "Changing perspectives in marketing management. Martin R. Warshaw, editor.".
- catalog type "text".