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- catalog contributor b947432.
- catalog created "c1977.".
- catalog date "1977".
- catalog date "c1977.".
- catalog dateCopyrighted "c1977.".
- catalog description "(cont.) Media control in the 20th century -- Legal issues and the working press -- Toward self-regulation -- Media ethics and social issues -- Careers in mass media.".
- catalog description "Includes bibliographies and index.".
- catalog description "Processing media messages -- The media of newspapers and magazines -- Non-print media: radio, television, film -- Books, direct mail, outdoor, and the emergence of specialized media -- Media delivery systems: the atmosphere, microwave, cable, satellites, and computers -- The broadcasting networks -- Wire services, syndicates, and research services -- The recording industry, ad agencies, and public relations -- Advertising messages -- Mass media news: the selection and treatment of stories -- Processing the news: everyday events and crisis conditions -- Producing televised messages -- The concept of the mass audience -- Target audiences -- Feedback in mass communication: the print media -- Feedback and the electronic media -- Media business.".
- catalog extent "xvi, 512 p. :".
- catalog identifier "0135593107.0135593026".
- catalog issued "1977".
- catalog issued "c1977.".
- catalog language "eng".
- catalog publisher "Englewood Cliffs, N.J. : Prentice-Hall,".
- catalog subject "Mass media.".
- catalog subject "P90 .B515".
- catalog tableOfContents "(cont.) Media control in the 20th century -- Legal issues and the working press -- Toward self-regulation -- Media ethics and social issues -- Careers in mass media.".
- catalog tableOfContents "Processing media messages -- The media of newspapers and magazines -- Non-print media: radio, television, film -- Books, direct mail, outdoor, and the emergence of specialized media -- Media delivery systems: the atmosphere, microwave, cable, satellites, and computers -- The broadcasting networks -- Wire services, syndicates, and research services -- The recording industry, ad agencies, and public relations -- Advertising messages -- Mass media news: the selection and treatment of stories -- Processing the news: everyday events and crisis conditions -- Producing televised messages -- The concept of the mass audience -- Target audiences -- Feedback in mass communication: the print media -- Feedback and the electronic media -- Media business.".
- catalog title "Mass communication, an introduction : theory and practice of mass media in society / by John R. Bittner.".
- catalog type "text".