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- catalog contributor b974762.
- catalog contributor b974763.
- catalog contributor b974764.
- catalog contributor b974765.
- catalog contributor b974766.
- catalog created "c1978.".
- catalog date "1978".
- catalog date "c1978.".
- catalog dateCopyrighted "c1978.".
- catalog description "An exploratory investigation of selected aspects of the Magnuson-Moss warranty act / Norman Kangun, Keith K. Cox, and William A. Staples -- The truth-in-life-insurance movement / Joseph M. Belth -- Consumer product labeling- an evaluation of research opportunities / Benjamin J. Katz -- Consumer product safety : strategies for reducing the incidence of product-related injuries / Richard Staelin and R.D. Pittle -- Compliance with product recall regulations : the small business perspective / Mary C. Harrison -- Divestiture of the large integrated petroleum companies / Fred C. Allvine -- Changes in gasoline marketing : an evaluation / James M. Patterson -- Client and agency requirements in the design of consumerism programs / Gerald Zaltman and Allan D. Shocker -- Consumer priorities and evaluation of government involvement in various consumer programs / E. Laird Landon and Ralph L. Day -- A ten-year agenda for consumer advocates / Lee Richardson -- Consumerism in the year 2000 : the emergence of anti-industrialism / Paul N. Bloom and Louis W. Stern -- The steady-state economy and the consumer / Herman E. Daly.".
- catalog description "Includes bibliographical references.".
- catalog extent "v, 214 p. ;".
- catalog hasFormat "Consumerism, new challenges for marketing.".
- catalog identifier "0877570973".
- catalog isFormatOf "Consumerism, new challenges for marketing.".
- catalog issued "1978".
- catalog issued "c1978.".
- catalog language "eng".
- catalog publisher "Chicago : American Marketing Association,".
- catalog relation "Consumerism, new challenges for marketing.".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "Consumer protection United States Congresses.".
- catalog subject "Consumer protection United States.".
- catalog subject "HC110.C63 C644".
- catalog subject "Marketing Social aspects United States Congresses.".
- catalog subject "Marketing Social aspects United States.".
- catalog tableOfContents "An exploratory investigation of selected aspects of the Magnuson-Moss warranty act / Norman Kangun, Keith K. Cox, and William A. Staples -- The truth-in-life-insurance movement / Joseph M. Belth -- Consumer product labeling- an evaluation of research opportunities / Benjamin J. Katz -- Consumer product safety : strategies for reducing the incidence of product-related injuries / Richard Staelin and R.D. Pittle -- Compliance with product recall regulations : the small business perspective / Mary C. Harrison -- Divestiture of the large integrated petroleum companies / Fred C. Allvine -- Changes in gasoline marketing : an evaluation / James M. Patterson -- Client and agency requirements in the design of consumerism programs / Gerald Zaltman and Allan D. Shocker -- Consumer priorities and evaluation of government involvement in various consumer programs / E. Laird Landon and Ralph L. Day -- A ten-year agenda for consumer advocates / Lee Richardson -- Consumerism in the year 2000 : the emergence of anti-industrialism / Paul N. Bloom and Louis W. Stern -- The steady-state economy and the consumer / Herman E. Daly.".
- catalog title "Consumerism : new challenges for marketing / edited by Norman Kangun, Lee Richardson.".
- catalog type "Conference proceedings. fast".
- catalog type "text".