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- catalog contributor b1000588.
- catalog contributor b1000589.
- catalog contributor b1000590.
- catalog created "[1977]".
- catalog date "1977".
- catalog date "[1977]".
- catalog dateCopyrighted "[1977]".
- catalog description "Includes bibliographical references and index.".
- catalog extent "v, 258 p. :".
- catalog isPartOf "American Marketing Association. Series - American Marketing Association ; no. 40.".
- catalog isPartOf "Series - American Marketing Association ; no. 40".
- catalog issued "1977".
- catalog issued "[1977]".
- catalog language "eng".
- catalog publisher "Chicago : American Marketing Association,".
- catalog subject "Marketing Vocational guidance.".
- catalog subject "Marketing.".
- catalog title "The new role of the marketing professional : 1977 business proceedings / edited by Peter J. LaPlaca.".
- catalog type "text".