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- catalog alternative "Nature of public relations.".
- catalog contributor b1027777.
- catalog created "c1979.".
- catalog date "1979".
- catalog date "c1979.".
- catalog dateCopyrighted "c1979.".
- catalog description "Includes bibliographical references (pages 8-9) and index.".
- catalog description "Preface -- The nature of public relations. What is public relations? - Why public relations? - The nature of publication and public opinion - Reaching special publics - Some special users of public relations and their needs - More special users of public relations - Images-corporate and otherwise - The tools of public relations -- Public relations at work. A formula for successful public relations practice - Research and research cases - Action and action cases - Communication and communication cases - Evaluation and evaluation cases - World-wide public relations developments - Positions and preparation - Right and wrong in professional public relations - The future of public relations -- Appendix A. Some additional examples of public relations in action -- Appendix B. Fourteen do-it-yourself public relations problems -- Index.".
- catalog extent "xv, 496 p. :".
- catalog identifier "0070406197".
- catalog issued "1979".
- catalog issued "c1979.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog subject "HM1221 .M28 1979".
- catalog subject "HM263 .M28 1979".
- catalog subject "Public relations.".
- catalog tableOfContents "Preface -- The nature of public relations. What is public relations? - Why public relations? - The nature of publication and public opinion - Reaching special publics - Some special users of public relations and their needs - More special users of public relations - Images-corporate and otherwise - The tools of public relations -- Public relations at work. A formula for successful public relations practice - Research and research cases - Action and action cases - Communication and communication cases - Evaluation and evaluation cases - World-wide public relations developments - Positions and preparation - Right and wrong in professional public relations - The future of public relations -- Appendix A. Some additional examples of public relations in action -- Appendix B. Fourteen do-it-yourself public relations problems -- Index.".
- catalog title "Modern public relations / John E. Marston.".
- catalog title "Nature of public relations.".
- catalog type "text".