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- catalog contributor b1030016.
- catalog contributor b1030017.
- catalog created "c1978.".
- catalog date "1978".
- catalog date "c1978.".
- catalog dateCopyrighted "c1978.".
- catalog description "Bibliography: p. 121-149.".
- catalog extent "xiv, 157 p.:".
- catalog isPartOf "Wiley series on marketing management".
- catalog issued "1978".
- catalog issued "c1978.".
- catalog language "eng".
- catalog publisher "New York: Wiley,".
- catalog subject "Brand name products.".
- catalog subject "Marketing Management.".
- catalog subject "Product management.".
- catalog title "Brand loyalty: measurement and management / Jacob Jacoby, Robert W. Chestnut.".
- catalog type "text".