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- catalog contributor b1032269.
- catalog created "c1978.".
- catalog date "1978".
- catalog date "c1978.".
- catalog dateCopyrighted "c1978.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xi, 443 p. :".
- catalog identifier "0877571090".
- catalog issued "1978".
- catalog issued "c1978.".
- catalog language "eng".
- catalog publisher "Chicago : American Marketing Association,".
- catalog spatial "United States.".
- catalog subject "Marketing research United States.".
- catalog title "Research frontiers in marketing : dialogues and directions--1978 educators' proceedings / edited by Subhash C. Jain.".
- catalog type "text".