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- catalog contributor b1040540.
- catalog contributor b1040541.
- catalog contributor b1040542.
- catalog created "c1978.".
- catalog date "1978".
- catalog date "c1978.".
- catalog dateCopyrighted "c1978.".
- catalog extent "xxxv, 362 p. ;".
- catalog hasFormat "Evaluating advertising.".
- catalog isFormatOf "Evaluating advertising.".
- catalog issued "1978".
- catalog issued "c1978.".
- catalog language "eng".
- catalog publisher "New York : Advertising Research Foundation,".
- catalog relation "Evaluating advertising.".
- catalog subject "Advertising Bibliography.".
- catalog subject "Television advertising Bibliography.".
- catalog subject "Z7164.C81 L734 HF5823".
- catalog title "Evaluating advertising : a bibliography of the communications process / Benjamin Lipstein and William J. McGuire.".
- catalog type "Bibliography. fast".
- catalog type "text".