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- catalog contributor b1057092.
- catalog contributor b1057093.
- catalog contributor b1057094.
- catalog contributor b1057095.
- catalog created "1978.".
- catalog date "1978".
- catalog date "1978.".
- catalog dateCopyrighted "1978.".
- catalog description "Includes bibliographies.".
- catalog extent "xi, 412 p. :".
- catalog isPartOf "Report (Marketing Science Institute) ; no. 78-104".
- catalog issued "1978".
- catalog issued "1978.".
- catalog language "eng".
- catalog publisher "Cambridge, Mass. : Marketing Science Institute,".
- catalog subject "Marketing.".
- catalog title "Future directions for marketing : proceedings of two European colloquia, April 1976 and May 1977 / edited by George Fisk, Johan Arndt and Kjell Grønhaug.".
- catalog type "text".