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- catalog contributor b1060033.
- catalog contributor b1060034.
- catalog created "c1978.".
- catalog date "1978".
- catalog date "c1978.".
- catalog dateCopyrighted "c1978.".
- catalog extent "63 p. ;".
- catalog issued "1978".
- catalog issued "c1978.".
- catalog language "eng".
- catalog publisher "New York : Association of National Advertisers,".
- catalog spatial "United States.".
- catalog subject "Advertising United States.".
- catalog subject "New products Marketing.".
- catalog title "Using advertising agencies and outside service firms effectively in new product work.".
- catalog type "text".