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- catalog contributor b1060041.
- catalog created "c1978.".
- catalog date "1978".
- catalog date "c1978.".
- catalog dateCopyrighted "c1978.".
- catalog extent "403 p. :".
- catalog hasFormat "Direct mail advertising & selling for retailers.".
- catalog isFormatOf "Direct mail advertising & selling for retailers.".
- catalog issued "1978".
- catalog issued "c1978.".
- catalog language "eng".
- catalog publisher "New York : National Retail Merchants Association,".
- catalog relation "Direct mail advertising & selling for retailers.".
- catalog subject "Advertising, Direct-mail.".
- catalog subject "HF5861 .D48".
- catalog subject "Retail trade Management.".
- catalog title "Direct mail advertising & selling for retailers / chapters written by 28 professionals.".
- catalog type "text".