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- catalog contributor b1067803.
- catalog contributor b1067804.
- catalog contributor b1067805.
- catalog created "c1979.".
- catalog date "1979".
- catalog date "c1979.".
- catalog dateCopyrighted "c1979.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xiii, 102 p. ;".
- catalog identifier "087757118X".
- catalog isPartOf "AMA bibliography series ; no. 33.".
- catalog isPartOf "American Marketing Association. AMA bibliography series ; no. 33.".
- catalog issued "1979".
- catalog issued "c1979.".
- catalog language "eng".
- catalog publisher "Chicago : American Marketing Association,".
- catalog subject "Marketing Costs Bibliography.".
- catalog subject "Marketing Management Bibliography.".
- catalog subject "Z7164.M18 K47 HF5415.13".
- catalog title "Marketing effectiveness : insights from accounting and finance : an annotated bibliography, 1960-1977 / compiled by V. H. Kirpalani, Stanley J. Shapiro.".
- catalog type "Bibliography. fast".
- catalog type "text".