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- catalog contributor b1075964.
- catalog created "c1979.".
- catalog date "1979".
- catalog date "c1979.".
- catalog dateCopyrighted "c1979.".
- catalog description "Bibliography: p. 355-382.".
- catalog description "Introduction -- Overview of an information processing theory of consumer choice -- Motivational mechanisms in consumer choice -- Attention and perceptual processes -- Information acquisition and evaluation -- Memory functions -- Decision processes: Choice among alternatives -- Decision nets and choice processes -- Consumption and learning processes: changes in choice heuristics -- Implications for public policy decisions -- Implications for marketing decisions.".
- catalog extent "xiv, 402 p. :".
- catalog hasFormat "Information processing theory of consumer choice.".
- catalog identifier "0201008343".
- catalog isFormatOf "Information processing theory of consumer choice.".
- catalog isPartOf "Advances in marketing series".
- catalog issued "1979".
- catalog issued "c1979.".
- catalog language "eng".
- catalog publisher "Reading, Mass. : Addison-Wesley Pub. Co.,".
- catalog relation "Information processing theory of consumer choice.".
- catalog spatial "United States.".
- catalog subject "Consumers United States.".
- catalog subject "Consumers' preferences.".
- catalog subject "Consumers.".
- catalog subject "HC79.C6 B46".
- catalog tableOfContents "Introduction -- Overview of an information processing theory of consumer choice -- Motivational mechanisms in consumer choice -- Attention and perceptual processes -- Information acquisition and evaluation -- Memory functions -- Decision processes: Choice among alternatives -- Decision nets and choice processes -- Consumption and learning processes: changes in choice heuristics -- Implications for public policy decisions -- Implications for marketing decisions.".
- catalog title "An Information processing theory of consumer choice / James R. Bettman.".
- catalog type "text".