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- catalog alternative "Marketing research; meaning, measurement, and method.".
- catalog contributor b1080131.
- catalog contributor b1080132.
- catalog created "c1980.".
- catalog date "1980".
- catalog date "c1980.".
- catalog dateCopyrighted "c1980.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xvii, 796 p. :".
- catalog identifier "0024217603".
- catalog identifier "0029796407 (International ed.)".
- catalog issued "1980".
- catalog issued "c1980.".
- catalog language "eng".
- catalog publisher "New York : Macmillan,".
- catalog subject "Marketing research Case studies.".
- catalog subject "Marketing research.".
- catalog title "Marketing research, measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins.".
- catalog title "Marketing research; meaning, measurement, and method.".
- catalog type "text".