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- catalog contributor b1091531.
- catalog created "1979.".
- catalog date "1979".
- catalog date "1979.".
- catalog dateCopyrighted "1979.".
- catalog description "Includes bibliographies and index.".
- catalog extent "viii, 97 p. :".
- catalog isPartOf "New directions for institutional research ; no. 21".
- catalog issued "1979".
- catalog issued "1979.".
- catalog language "eng".
- catalog publisher "San Francisco : Jossey-Bass,".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "Universities and colleges Public relations United States.".
- catalog subject "Universities and colleges United States Planning.".
- catalog title "Developing a total marketing plan / John A. Lucas, guest editor.".
- catalog type "text".