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catalog contributor b1371971.
catalog contributor b1371972.
catalog created "c1977.".
catalog date "1977".
catalog date "c1977.".
catalog dateCopyrighted "c1977.".
catalog description "Includes bibliographical references.".
catalog description "Introduction to the rhetoric of mass media -- Rhetorical contents -- Popular culture and the mass media : theories and practices. New languages / Edmund Carpenter ; Marshall McLuhan : High priest of the electronic village / Richard Kostelanetz ; Notes for an introduction to a discussion of popular culture / Russel B. Nye ; Secret agent / Arthur Asa Berger ; Theory of mass culture / Dwight Macdonald -- Commercial and public propaganda : the medium is the barrage. Ad and the id / Vance Packard ; Worriers, swingers, shoppers "psychograchics" can tell who'll buy Crest, who'll buy Ultra Brite / Daniel Henninger ; Packaging pop mythology / John R. Cashill ; Semantic environment in the age of advertising / Henryk Skolimowski ; The day the ads stopped / George G. Kirstein ; Advertising's response to its critics / Fairfax M. Cone ; Esquire's 3rd annual corporate social responsibility advertising awards ; Learning about public persuation : rationale and a schema / Hugh Rank ; Rhetoric of popular arts / Irving J. Rein -- The language of print. Print : how to dig it / Marshall McLuhan ; The new journalism : how it came to be / Everette E. Dennis ; Society of professional journalists, Sigma Delta Chi (1973) code of ethics ; The family magazine and the American people / Stephen C. Holder ; The American periodical press and its impact / Roland L. Wolseley ; Playboy and Miss America / Harvey Cox ; The Stanford University Women's News Service guidelines for newswriting about women ; Pause, now, and consider some tentative conclusions about the meaning of this mass perversion called porno-violence : What it is and where it comes from and who put the hair on the walls / Tom Wolfe ; Shazam! Here come captain relevant / Saul Braun ; Code of the comics magazine association of America, Inc. ; Editorial cartoons : capturing the essence / Stefan Kanfer.".
catalog description "The language of film. The word and the image / William Jinks ; Film as environment / Peter P. Schillaci ; Savagery and civilization / John G. Cawelti ; Who killed King Kong? / X.J. Kennedy ; Science fiction films : the imagination of disaster / Susan Sontag ; Popcorn Venus : or how the movies made women smaller than life / Marjorie Rosen ; Rhetoric of film propaganda : Triumph of the will (1934-1936) / Marsha Kinder and Beverle Houston -- The languages of television and radio. Toward a television aesthetic / Horace Newcomb ; The big picture / Reed Whittemore ; Art and artifice in network news / Daniel Menaker ; Soapy sin in the afternoon / Nora Scott Kinzer ; To Tell the Truth, The Price is Right / Stephanie Harrington ; If there is no answer, what is the message? / Martin Mayer ; No time for comedy / Time Magazine ; How the gosh-darn networks edit the heck out of movies / David Black ; Radio : where has all the music gone? / Peter McCabe ; Radio : or "come on, let me show you where it's at" / Don R. Pember ; CB radio comin' at ya : running down to Dirtytown / Clark Whelton.".
catalog extent "xvii, 395 p. :".
catalog hasFormat "New languages.".
catalog identifier "0136151043".
catalog isFormatOf "New languages.".
catalog isPartOf "Prentice-Hall series in English composition".
catalog issued "1977".
catalog issued "c1977.".
catalog language "eng".
catalog publisher "Englewood Cliffs, N.J. : Prentice-Hall,".
catalog relation "New languages.".
catalog subject "301.16/1".
catalog subject "English language Rhetoric.".
catalog subject "Mass media.".
catalog subject "P91 .N38".
catalog subject "Popular culture History 20th century.".
catalog subject "Popular culture.".
catalog tableOfContents "Introduction to the rhetoric of mass media -- Rhetorical contents -- Popular culture and the mass media : theories and practices. New languages / Edmund Carpenter ; Marshall McLuhan : High priest of the electronic village / Richard Kostelanetz ; Notes for an introduction to a discussion of popular culture / Russel B. Nye ; Secret agent / Arthur Asa Berger ; Theory of mass culture / Dwight Macdonald -- Commercial and public propaganda : the medium is the barrage. Ad and the id / Vance Packard ; Worriers, swingers, shoppers "psychograchics" can tell who'll buy Crest, who'll buy Ultra Brite / Daniel Henninger ; Packaging pop mythology / John R. Cashill ; Semantic environment in the age of advertising / Henryk Skolimowski ; The day the ads stopped / George G. Kirstein ; Advertising's response to its critics / Fairfax M. Cone ; Esquire's 3rd annual corporate social responsibility advertising awards ; Learning about public persuation : rationale and a schema / Hugh Rank ; Rhetoric of popular arts / Irving J. Rein -- The language of print. Print : how to dig it / Marshall McLuhan ; The new journalism : how it came to be / Everette E. Dennis ; Society of professional journalists, Sigma Delta Chi (1973) code of ethics ; The family magazine and the American people / Stephen C. Holder ; The American periodical press and its impact / Roland L. Wolseley ; Playboy and Miss America / Harvey Cox ; The Stanford University Women's News Service guidelines for newswriting about women ; Pause, now, and consider some tentative conclusions about the meaning of this mass perversion called porno-violence : What it is and where it comes from and who put the hair on the walls / Tom Wolfe ; Shazam! Here come captain relevant / Saul Braun ; Code of the comics magazine association of America, Inc. ; Editorial cartoons : capturing the essence / Stefan Kanfer.".
catalog tableOfContents "The language of film. The word and the image / William Jinks ; Film as environment / Peter P. Schillaci ; Savagery and civilization / John G. Cawelti ; Who killed King Kong? / X.J. Kennedy ; Science fiction films : the imagination of disaster / Susan Sontag ; Popcorn Venus : or how the movies made women smaller than life / Marjorie Rosen ; Rhetoric of film propaganda : Triumph of the will (1934-1936) / Marsha Kinder and Beverle Houston -- The languages of television and radio. Toward a television aesthetic / Horace Newcomb ; The big picture / Reed Whittemore ; Art and artifice in network news / Daniel Menaker ; Soapy sin in the afternoon / Nora Scott Kinzer ; To Tell the Truth, The Price is Right / Stephanie Harrington ; If there is no answer, what is the message? / Martin Mayer ; No time for comedy / Time Magazine ; How the gosh-darn networks edit the heck out of movies / David Black ; Radio : where has all the music gone? / Peter McCabe ; Radio : or "come on, let me show you where it's at" / Don R. Pember ; CB radio comin' at ya : running down to Dirtytown / Clark Whelton.".
catalog title "The New languages : a rhetorical approach to the mass media and popular culture / edited by Thomas H. Ohlgren, Lynn M. Berk.".
catalog type "History. fast".
catalog type "text".