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- catalog contributor b1374410.
- catalog contributor b1374411.
- catalog contributor b1374412.
- catalog contributor b1374413.
- catalog created "1977.".
- catalog date "1977".
- catalog date "1977.".
- catalog dateCopyrighted "1977.".
- catalog description "Includes bibliographical references.".
- catalog description "Marketing strategy : some basic considerations -- Marketing and the corporate purpose -- Marketing's drive to maturity -- The team approach to strategic marketing planning -- Research and the development of marketing strategy -- Developing marketing strategies in financial institutions -- Marketing ina goal-oriented organization : the Texas Instruments approach.".
- catalog extent "x, 144 p. :".
- catalog hasFormat "Changing marketing strategies in a new economy.".
- catalog identifier "0672971984.0672971992".
- catalog isFormatOf "Changing marketing strategies in a new economy.".
- catalog isPartOf "Key issues lecture series".
- catalog issued "1977".
- catalog issued "1977.".
- catalog language "eng".
- catalog publisher "Indianapolis : Bobbs-Merrill,".
- catalog relation "Changing marketing strategies in a new economy.".
- catalog subject "HF5415 .C4826".
- catalog subject "Marketing.".
- catalog tableOfContents "Marketing strategy : some basic considerations -- Marketing and the corporate purpose -- Marketing's drive to maturity -- The team approach to strategic marketing planning -- Research and the development of marketing strategy -- Developing marketing strategies in financial institutions -- Marketing ina goal-oriented organization : the Texas Instruments approach.".
- catalog title "Changing marketing strategies in a new economy / edited by Jules Backman and John Czepiel ; with a foreword by Harold S. Geneen.".
- catalog type "text".