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- catalog contributor b1378996.
- catalog contributor b1378997.
- catalog created "c1978.".
- catalog date "1978".
- catalog date "c1978.".
- catalog dateCopyrighted "c1978.".
- catalog description "Desk research / Nigel Newson-Smith -- Qualitative research and motivation researcEnglandh / Peter Sampson -- Experimental designs and models / James Rothman -- Sampling / Martin Collins -- Questionnaire design / Jean Morton-Williams -- Interviewing and field control /John F. Drakeford -- Trade research /Brian Hughes -- Panel research / John Parfitt -- Omnibus surveys / J.P.H. Kendall -- Telephone, mail and other techniques / Leonard England -- Coding, editing, and processing of market research data / G.W. Roughton -- Statistics and significance testing / Paul Harris -- Multivariate analysis of market research data / C. Holmes -- Segmenting and constructing markets / Tony Lunn -- Research for new product development / Colin Greenhalgh -- Advertising research / Mark Lovell -- Packaging research and name testing / William Schlackman and David Chittenden -- Research on 'below the line' expenditure / Martin Simmons -- Market testing and experimentation / John Davis -- Consumer modelling / Tony Lunn -- Corporate image research / Robert M. Worcester -- Market research in the financial field / Michael Burrows -- International market research / John Downham -- Print media research / Michael Brown -- Television media research / W.A. Twyman -- Radio, outdoor and cinema research / Frank Teer.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "viii, 739 p. :".
- catalog hasFormat "Consumer market research handbook.".
- catalog identifier "0442302371".
- catalog isFormatOf "Consumer market research handbook.".
- catalog issued "1978".
- catalog issued "c1978.".
- catalog language "eng".
- catalog publisher "New York : Van Nostrand Reinhold Co.,".
- catalog relation "Consumer market research handbook.".
- catalog subject "HF5415.2 .C62 1978".
- catalog subject "Marketing research.".
- catalog tableOfContents "Desk research / Nigel Newson-Smith -- Qualitative research and motivation researcEnglandh / Peter Sampson -- Experimental designs and models / James Rothman -- Sampling / Martin Collins -- Questionnaire design / Jean Morton-Williams -- Interviewing and field control /John F. Drakeford -- Trade research /Brian Hughes -- Panel research / John Parfitt -- Omnibus surveys / J.P.H. Kendall -- Telephone, mail and other techniques / Leonard England -- Coding, editing, and processing of market research data / G.W. Roughton -- Statistics and significance testing / Paul Harris -- Multivariate analysis of market research data / C. Holmes -- Segmenting and constructing markets / Tony Lunn -- Research for new product development / Colin Greenhalgh -- Advertising research / Mark Lovell -- Packaging research and name testing / William Schlackman and David Chittenden -- Research on 'below the line' expenditure / Martin Simmons -- Market testing and experimentation / John Davis -- Consumer modelling / Tony Lunn -- Corporate image research / Robert M. Worcester -- Market research in the financial field / Michael Burrows -- International market research / John Downham -- Print media research / Michael Brown -- Television media research / W.A. Twyman -- Radio, outdoor and cinema research / Frank Teer.".
- catalog title "Consumer market research handbook / editors, Robert M. Worcester, John Downham.".
- catalog type "text".