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- catalog contributor b1385595.
- catalog contributor b1385596.
- catalog contributor b1385597.
- catalog created "c1979.".
- catalog date "1979".
- catalog date "c1979.".
- catalog dateCopyrighted "c1979.".
- catalog description "Includes bibliographical references and index.".
- catalog description "The nature of strategic market planning -- Analyzing market opportunity and assessing company capability -- Cost dynamics: scale and experience effects -- Portfolio analysis -- Market attractiveness -- and business position assessment -- The use of pooled business experience: the pims project -- The formal methods compared -- Defining the business and making bridges to other strategic decisions -- The human side of planning -- Preparing a strategic market plan.".
- catalog extent "xii, 527 p. :".
- catalog hasFormat "Strategic market planning.".
- catalog identifier "013851089X :".
- catalog isFormatOf "Strategic market planning.".
- catalog issued "1979".
- catalog issued "c1979.".
- catalog language "eng".
- catalog publisher "Englewood Cliffs, N.J. : Prentice-Hall,".
- catalog relation "Strategic market planning.".
- catalog subject "658.8".
- catalog subject "HF5415.13 .A24".
- catalog subject "Marketing Management Case studies.".
- catalog subject "Marketing Management.".
- catalog tableOfContents "The nature of strategic market planning -- Analyzing market opportunity and assessing company capability -- Cost dynamics: scale and experience effects -- Portfolio analysis -- Market attractiveness -- and business position assessment -- The use of pooled business experience: the pims project -- The formal methods compared -- Defining the business and making bridges to other strategic decisions -- The human side of planning -- Preparing a strategic market plan.".
- catalog title "Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond.".
- catalog type "Case studies. fast".
- catalog type "text".