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- catalog contributor b1393090.
- catalog contributor b1393091.
- catalog contributor b1393092.
- catalog contributor b1393093.
- catalog contributor b1393094.
- catalog contributor b1393095.
- catalog created "1979.".
- catalog date "1979".
- catalog date "1979.".
- catalog dateCopyrighted "1979.".
- catalog description "Abell, Derek F. Business definition as an element of the strategic decision.".
- catalog description "Includes bibliographies.".
- catalog extent "viii, 492 p. :".
- catalog isPartOf "Report (Marketing Science Institute) ; no. 79-104".
- catalog issued "1979".
- catalog issued "1979.".
- catalog language "eng".
- catalog publisher "Cambridge, Mass. : Marketing Science Institute,".
- catalog subject "Marketing Management.".
- catalog subject "Product management.".
- catalog tableOfContents "Abell, Derek F. Business definition as an element of the strategic decision.".
- catalog title "Analytic approaches to product and marketing planning : proceedings of Workshop cosponsored by American Marketing Association, Marketing Science Institute, and University of Pittsburgh, Graduate School of Business / edited by Allan D. Shocker.".
- catalog type "text".