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- catalog contributor b1425123.
- catalog contributor b1425124.
- catalog contributor b1425125.
- catalog created "c1980.".
- catalog date "1980".
- catalog date "c1980.".
- catalog dateCopyrighted "c1980.".
- catalog description "Bibliography: p. 274-285.".
- catalog extent "xv, 294 p. :".
- catalog hasFormat "Market planning for new industrial products.".
- catalog identifier "0471049182".
- catalog isFormatOf "Market planning for new industrial products.".
- catalog isPartOf "Ronald series on marketing management".
- catalog issued "1980".
- catalog issued "c1980.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog relation "Market planning for new industrial products.".
- catalog subject "HF5415.15 .C47".
- catalog subject "New products.".
- catalog subject "Product management Case studies.".
- catalog subject "Product management.".
- catalog title "Market planning for new industrial products / Jean-Marie Choffray, Gary L. Lilien.".
- catalog type "Case studies. fast".
- catalog type "text".