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- catalog contributor b1442942.
- catalog contributor b1442943.
- catalog contributor b1442944.
- catalog contributor b1442945.
- catalog created "[1980]".
- catalog date "1980".
- catalog date "[1980]".
- catalog dateCopyrighted "[1980]".
- catalog description "Includes bibliographical references.".
- catalog extent "vii, 196 p. :".
- catalog identifier "0877571457".
- catalog issued "1980".
- catalog issued "[1980]".
- catalog language "eng".
- catalog publisher "Chicago, Ill. : American Marketing Association,".
- catalog subject "Marketing research.".
- catalog subject "Motivation research (Marketing)".
- catalog title "Attitude research enters the '80s / Richard W. Olshavsky, editor.".
- catalog type "text".