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- catalog contributor b1465576.
- catalog created "1977.".
- catalog date "1977".
- catalog date "1977.".
- catalog dateCopyrighted "1977.".
- catalog description "Bibliography: p. 371.".
- catalog description "The Advertising Question -- The Importance of an Advertising Campaign -- Types of Advertising Campaigns -- Creation of the Campaign Theme -- Advertising Production -- Selection of Mass Media -- Promotion of the Campaign -- Corporate Identifiaction -- Measuring the Effectiveness of Advertisements -- Measuring the Effectiveness of Campaigns -- Selection of an Advertising Agency and the Advertiser-Agency Relationship -- Comparative Advertising -- Advertising Responsibility -- International Advertising -- Advertising Campaigns in the Future.".
- catalog extent "xxii, 378 p. :".
- catalog identifier "0882441302".
- catalog isPartOf "Grid series in advertising and journalism".
- catalog issued "1977".
- catalog issued "1977.".
- catalog language "eng".
- catalog publisher "Columbus, Ohio : Grid, Inc.,".
- catalog subject "Advertising campaigns.".
- catalog subject "HF5827 .Q47 1977".
- catalog tableOfContents "The Advertising Question -- The Importance of an Advertising Campaign -- Types of Advertising Campaigns -- Creation of the Campaign Theme -- Advertising Production -- Selection of Mass Media -- Promotion of the Campaign -- Corporate Identifiaction -- Measuring the Effectiveness of Advertisements -- Measuring the Effectiveness of Campaigns -- Selection of an Advertising Agency and the Advertiser-Agency Relationship -- Comparative Advertising -- Advertising Responsibility -- International Advertising -- Advertising Campaigns in the Future.".
- catalog title "Advertising campaigns : formulation and tactics / Leon Quera.".
- catalog type "text".