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- catalog contributor b1466070.
- catalog contributor b1466071.
- catalog created "1979.".
- catalog date "1979".
- catalog date "1979.".
- catalog dateCopyrighted "1979.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xiv, 567 p. :".
- catalog identifier "0471981265".
- catalog isPartOf "Theories in marketing series".
- catalog issued "1979".
- catalog issued "1979.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog subject "Consumers.".
- catalog title "Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf.".
- catalog type "text".