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• catalog abstract "The history of communication is a new subject in mass communication and journalism curricula, one for which there has been only scattered published research and no adequate text. Communication History attempts to remedy both of these problems by providing a challenging new approach to the study of communication over time. Moving away from a tradition that focuses merely on major communication personalities or institutions, the authors instead encourage the reader to see the interrelated processes by which information in diffused. The authors utilize social science concepts and techniques to enlarge and enrich our understanding of communication in historical perspective.".
• catalog contributor b1523051.
• catalog contributor b1523052.
• catalog contributor b1523053.
• catalog created "c1980.".
• catalog date "1980".
• catalog date "c1980.".
• catalog dateCopyrighted "c1980.".
• catalog description "Includes bibliographies and index.".
• catalog description "Part 1: Toward a redefinition of the discipline -- 1. Journalism and communications history -- Journalism histories -- Others' contributions to communications history -- 2. History and historiography -- Research problems: terminology -- Barriers to new historical approaches -- 3. Conceptualizing research problems -- Some cultural research problems and applications -- Developing research models -- Methods versus research inquiries -- Historiography of culture: definitions and terminology -- Some guiding principles for research -- 4. Communications history: an example -- The components -- Kentucky in a communication system -- Part 2: Media effects from an historical perspective -- 5. Public opinion and the media -- Toleration in society -- Diversity and Democratic ideals -- Giving the reading public what it wants -- Giving the viewing public what it wants -- Giving the advertiser what he wants -- The journalist's own pressures -- 6. Distribution systems and the print media -- Books -- Magazines -- U.S. postal system -- Newspapers -- 7. Distribution systems and the nonprint media -- The movies -- The telephone and telegraph -- Sound recordings -- Broadcasting.".
• catalog description "The history of communication is a new subject in mass communication and journalism curricula, one for which there has been only scattered published research and no adequate text. Communication History attempts to remedy both of these problems by providing a challenging new approach to the study of communication over time. Moving away from a tradition that focuses merely on major communication personalities or institutions, the authors instead encourage the reader to see the interrelated processes by which information in diffused. The authors utilize social science concepts and techniques to enlarge and enrich our understanding of communication in historical perspective.".
• catalog extent "159 p. :".
• catalog identifier "0803912560 (cover)".
• catalog identifier "0803912579 (cover : pbk.)".
• catalog identifier "0803912587".
• catalog identifier "0803912595 (pbk.)".
• catalog isPartOf "Sage commtext series ; v. 2".
• catalog issued "1980".
• catalog issued "c1980.".
• catalog language "eng".
• catalog publisher "Beverly Hills, Calif. : Sage Publications,".
• catalog subject "Communication History Philosophy.".
• catalog subject "P90 .S817".
• catalog tableOfContents "Part 1: Toward a redefinition of the discipline -- 1. Journalism and communications history -- Journalism histories -- Others' contributions to communications history -- 2. History and historiography -- Research problems: terminology -- Barriers to new historical approaches -- 3. Conceptualizing research problems -- Some cultural research problems and applications -- Developing research models -- Methods versus research inquiries -- Historiography of culture: definitions and terminology -- Some guiding principles for research -- 4. Communications history: an example -- The components -- Kentucky in a communication system -- Part 2: Media effects from an historical perspective -- 5. Public opinion and the media -- Toleration in society -- Diversity and Democratic ideals -- Giving the reading public what it wants -- Giving the viewing public what it wants -- Giving the advertiser what he wants -- The journalist's own pressures -- 6. Distribution systems and the print media -- Books -- Magazines -- U.S. postal system -- Newspapers -- 7. Distribution systems and the nonprint media -- The movies -- The telephone and telegraph -- Sound recordings -- Broadcasting.".
• catalog title "Communication history / John D. Stevens, Hazel Dicken Garcia.".
• catalog type "History. fast".
• catalog type "text".