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- catalog abstract "This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.".
- catalog alternative "Fetishism and the political economy of meaning in the consumer society".
- catalog contributor b1549502.
- catalog created "1987.".
- catalog date "1987".
- catalog date "1987.".
- catalog dateCopyrighted "1987.".
- catalog description "1. Introduction: fundamentals and starting points --- 2. The fetishism of commodities: Marxism, anthropology, psychoanalysis --- 3. The valorization of consciousness: the political economy of symbolism --- 4. The codes of the audience --- 5. Advertising codes and fetishism: an empirical study --- 6. Conclusion: adverting, religion and the mediation of meaning.".
- catalog description "Bibliography: p. [206]-221.".
- catalog description "This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.".
- catalog extent "ix, 225 p. :".
- catalog identifier "0312002114 :".
- catalog issued "1987".
- catalog issued "1987.".
- catalog language "eng".
- catalog publisher "New York : St. Martin's Press,".
- catalog subject "Advertising Social aspects.".
- catalog subject "HF5827 .J49 1987".
- catalog subject "Mass media.".
- catalog subject "Symbolism in advertising.".
- catalog tableOfContents "1. Introduction: fundamentals and starting points --- 2. The fetishism of commodities: Marxism, anthropology, psychoanalysis --- 3. The valorization of consciousness: the political economy of symbolism --- 4. The codes of the audience --- 5. Advertising codes and fetishism: an empirical study --- 6. Conclusion: adverting, religion and the mediation of meaning.".
- catalog title "Fetishism and the political economy of meaning in the consumer society".
- catalog title "The codes of advertising : fetishism and the political economy of meaning in the consumer society / by Sut Jhally.".
- catalog type "text".