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- catalog contributor b1552939.
- catalog contributor b1552940.
- catalog contributor b1552941.
- catalog contributor b1552942.
- catalog created "[1955]".
- catalog date "1955".
- catalog date "[1955]".
- catalog dateCopyrighted "[1955]".
- catalog description "Bibliography: p. 381-393.".
- catalog description "pt. 1. The part played by people: a new focus for the study of mass media effects. Section 1: Images of the mass communications process. Between media and mass ; The part played by people -- Section 2: Norms and networks in the process of persuasion: linking small group research with mass media research. An essay in convergence ; Norms and small groups: the shared character of opinions and attitudes ; The role of the group in influencing change: implications for mass media research ; Interpersonal networks: communicating within the group ; The group and the world outside: implications for mass media research -- pt. 2. The flow of everyday influence in a midwestern community. Section 1: Locating personal influence. Criteria of influence ; A technique of confirmation -- Section 2: The impact of personal influence. The place of impact analysis in the study of influence ; Searching for and assessing the impact of various influences ; Evaluating the impact of various influences ; The role and sequence of various influences ; Some further technical problems ; Variations in impact -- Section 3: The flow of personal influence. On describing the flow of influence ; Marketing leaders ; Fashion leaders ; Public affairs leaders ; Movie leaders ; The two-step flow of communication ; A summary of influences and influentials -- Section 4: Technical appendices and commentaries on the research. Appendix A. Choice of the city ; Appendix B.A guide to the questionnaire ; Appendix C. On follow-up interviewing and analysis ; Appendix D. On the construction of indices (including a substantive addendum on an Index of popular-fiction consumption).".
- catalog extent "xx, 400 p.".
- catalog hasFormat "Personal influence.".
- catalog isFormatOf "Personal influence.".
- catalog isPartOf "Foundations of communications research".
- catalog issued "1955".
- catalog issued "[1955]".
- catalog language "eng".
- catalog publisher "Glencoe, Ill., Free Press".
- catalog relation "Personal influence.".
- catalog subject "301.154 301.152*".
- catalog subject "HM261 .K27".
- catalog subject "Mass media.".
- catalog subject "Public opinion.".
- catalog tableOfContents "pt. 1. The part played by people: a new focus for the study of mass media effects. Section 1: Images of the mass communications process. Between media and mass ; The part played by people -- Section 2: Norms and networks in the process of persuasion: linking small group research with mass media research. An essay in convergence ; Norms and small groups: the shared character of opinions and attitudes ; The role of the group in influencing change: implications for mass media research ; Interpersonal networks: communicating within the group ; The group and the world outside: implications for mass media research -- pt. 2. The flow of everyday influence in a midwestern community. Section 1: Locating personal influence. Criteria of influence ; A technique of confirmation -- Section 2: The impact of personal influence. The place of impact analysis in the study of influence ; Searching for and assessing the impact of various influences ; Evaluating the impact of various influences ; The role and sequence of various influences ; Some further technical problems ; Variations in impact -- Section 3: The flow of personal influence. On describing the flow of influence ; Marketing leaders ; Fashion leaders ; Public affairs leaders ; Movie leaders ; The two-step flow of communication ; A summary of influences and influentials -- Section 4: Technical appendices and commentaries on the research. Appendix A. Choice of the city ; Appendix B.A guide to the questionnaire ; Appendix C. On follow-up interviewing and analysis ; Appendix D. On the construction of indices (including a substantive addendum on an Index of popular-fiction consumption).".
- catalog title "Personal influence; the part played by people in the flow of mass communications, by Elihu Katz and Paul F. Lazarsfeld. With a foreword by Elmo Roper.".
- catalog type "text".