Harvard |

Harvard

Matches in Harvard for { <http://id.lib.harvard.edu/aleph/000967092/catalog> ?p ?o. }

Showing items 1 to 37 of 37 with 100 items per page.

catalog contributor b1558114.
catalog contributor b1558115.
catalog contributor b1558116.
catalog contributor b1558117.
catalog created "1987.".
catalog date "1987".
catalog date "1987.".
catalog dateCopyrighted "1987.".
catalog description "Financial effectiveness -- Integration of marketing and financial information for hospital management / Ronald A. Kelsey, John M. Thoens -- Why charge what to whom when / Ellen Goldman -- Managing mergers and acquisitions / Arthur Shorr -- Research and information -- Beyond crosstabs : healthcare marketing research comes of age / Murray Cantor, Eve W. Yeargain -- Focus group research : do-it-yourself / M. Keith Kaufher, Ellen Tobin -- Profiles of attitudes toward healthcare / Fred Navaro, Marc Rubinger -- Brand loyalty among older consumers : product line management research / Sharon K. Rexroad -- Collecting strategic data on industrial markets and using it effectively / Joseph A. Boscarino -- Tracking and interceding in distribution channels for health care product lines / Janet L. Scheuerman, Peter J. Snow -- Organizational effectiveness -- Building an innovative organization / Daniel P. Franklin, Susan J. Welker --".
catalog description "Includes bibliographical references.".
catalog description "Marketing physicians' practices : three successes / Julie Rawls Moore -- Developing a physician business : how to make it work / James R. Toth -- Enhancing private practice operations financial performance / Cathy A. Felt, Holly A. King -- Sales -- The health care sales force : a profitable low risk diversification strategy / Kenneth E. Mack -- Rural health -- Economically marketing the rural hospital / Linda Prout, Susan Galanti -- Health care marketing on trial -- Health care marketing on trial / David P. Eich, Bruce Allen.".
catalog description "Marketing principles applied to indigent care : an innovative and effective perspective / Catherine F. Kinney -- Mental health / chemical dependency : a systems approach to marketing / Sandra Yost -- Elderly -- Seniors are special : a community-based whole person wellness program / Sheryl H. Boyd, Eileen E. Gibbs -- Long-term care in the hospital setting / Arthur E. Gross -- The senior circle- a successful marketing effort / Henry T. Jacques -- Managed health care -- Marketing managed care : bringing physicians into the fold / Allan J. Fine, J. Christopher Newman -- Service management -- Accountability through service management / Kristine E. Peterson -- Using high touch for market share advantage and proving measurable return on investment / Paul H. Keckley -- Women's health care -- Hospital diversification and women's health / Judith G. Novak -- Physician marketing -- Teaching physicians to market themselves / Bernard Kingsley --".
catalog description "No more tangles : marketing through product management / E. Preston Gee, James C. Folger -- Reorganizing and motivating staff to make PLM work / Tim Henderson, Michael S. Leibman -- Marketing communications -- Using cataloging principles to attract referrals to tertiary services / Kathy L. Divis, John A. Eudes -- If Sears can do it, so can we ... a retail approach to health care advertising / Jim Thalhuber, Nancy Clasen -- Eight sure ways to raise your advertising campaign payoff / Trevor A. Fisk -- Evaluating market communications : key rules for research in the health care setting / Douglas A. Klegon, Karen E. Lyon -- Marketing innovations case studies -- Marketing strategies for rehabilitation facilities / Cindy B. Matthews -- Consumer information and referral systems as a primary marketing strategy / Ken Plumlee -- Corporate health as a profitable diversification activity / David A. Kantor --".
catalog extent "vii, 159 p. :".
catalog hasFormat "Effective leadership in action.".
catalog identifier "0877571864".
catalog isFormatOf "Effective leadership in action.".
catalog isPartOf "Proceedings series (American Marketing Association)".
catalog issued "1987".
catalog issued "1987.".
catalog language "eng".
catalog publisher "Chicago, IL : American Marketing Association,".
catalog relation "Effective leadership in action.".
catalog subject "Health services administration Congresses.".
catalog subject "Health services administration.".
catalog subject "Leadership Congresses.".
catalog subject "Leadership.".
catalog subject "Medical care Marketing Congresses.".
catalog subject "Medical care Marketing.".
catalog subject "RA410.56 .E34 1987".
catalog tableOfContents "Financial effectiveness -- Integration of marketing and financial information for hospital management / Ronald A. Kelsey, John M. Thoens -- Why charge what to whom when / Ellen Goldman -- Managing mergers and acquisitions / Arthur Shorr -- Research and information -- Beyond crosstabs : healthcare marketing research comes of age / Murray Cantor, Eve W. Yeargain -- Focus group research : do-it-yourself / M. Keith Kaufher, Ellen Tobin -- Profiles of attitudes toward healthcare / Fred Navaro, Marc Rubinger -- Brand loyalty among older consumers : product line management research / Sharon K. Rexroad -- Collecting strategic data on industrial markets and using it effectively / Joseph A. Boscarino -- Tracking and interceding in distribution channels for health care product lines / Janet L. Scheuerman, Peter J. Snow -- Organizational effectiveness -- Building an innovative organization / Daniel P. Franklin, Susan J. Welker --".
catalog tableOfContents "Marketing physicians' practices : three successes / Julie Rawls Moore -- Developing a physician business : how to make it work / James R. Toth -- Enhancing private practice operations financial performance / Cathy A. Felt, Holly A. King -- Sales -- The health care sales force : a profitable low risk diversification strategy / Kenneth E. Mack -- Rural health -- Economically marketing the rural hospital / Linda Prout, Susan Galanti -- Health care marketing on trial -- Health care marketing on trial / David P. Eich, Bruce Allen.".
catalog tableOfContents "Marketing principles applied to indigent care : an innovative and effective perspective / Catherine F. Kinney -- Mental health / chemical dependency : a systems approach to marketing / Sandra Yost -- Elderly -- Seniors are special : a community-based whole person wellness program / Sheryl H. Boyd, Eileen E. Gibbs -- Long-term care in the hospital setting / Arthur E. Gross -- The senior circle- a successful marketing effort / Henry T. Jacques -- Managed health care -- Marketing managed care : bringing physicians into the fold / Allan J. Fine, J. Christopher Newman -- Service management -- Accountability through service management / Kristine E. Peterson -- Using high touch for market share advantage and proving measurable return on investment / Paul H. Keckley -- Women's health care -- Hospital diversification and women's health / Judith G. Novak -- Physician marketing -- Teaching physicians to market themselves / Bernard Kingsley --".
catalog tableOfContents "No more tangles : marketing through product management / E. Preston Gee, James C. Folger -- Reorganizing and motivating staff to make PLM work / Tim Henderson, Michael S. Leibman -- Marketing communications -- Using cataloging principles to attract referrals to tertiary services / Kathy L. Divis, John A. Eudes -- If Sears can do it, so can we ... a retail approach to health care advertising / Jim Thalhuber, Nancy Clasen -- Eight sure ways to raise your advertising campaign payoff / Trevor A. Fisk -- Evaluating market communications : key rules for research in the health care setting / Douglas A. Klegon, Karen E. Lyon -- Marketing innovations case studies -- Marketing strategies for rehabilitation facilities / Cindy B. Matthews -- Consumer information and referral systems as a primary marketing strategy / Ken Plumlee -- Corporate health as a profitable diversification activity / David A. Kantor --".
catalog title "Effective leadership in action : health care's focus on accountability / [edited by John K. Wong].".
catalog type "Conference proceedings. fast".
catalog type "text".