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• catalog abstract "A Rhetoric of Motives expands the field to human ways of persuasion and identification. Persuasion, as Burke sees it, "ranges from the bluntest quest of advantage, as in sales promotion or propaganda, through courtship, social etiquette, education, and the sermon, to a 'pure' form that delights in the process of appeal for itself alone, without ulterior purpose. And identification ranges from the politician who, addressing an audience of farmers, says, 'I was a farm boy myself, ' through the mysteries of social status, to the mystic's devout identification with the sources of all being."".
• catalog contributor b1564552.
• catalog created "1969.".
• catalog date "1969".
• catalog date "1969.".
• catalog dateCopyrighted "1969.".
• catalog description "5. Rhetorical Form in the Large --- 6. Imagination --- 7. Image and Idea --- 8. Rhetorical Analysis in Bentham --- 9. Marx on "Mystification" --- 10. Terministic Reservations (in View of Cromwellʹs Motives) --- 11. Carlyle on "Mystery" --- 12. Empson of "Pastoral" Identification --- 13. The "Invidious" as Imitation, in Veblen --- 14. Priority of the "Idea" --- 15. A Metaphorical View of Hierarchy --- 16. Diderot on "Pantomime" --- 17. Generic, Specific, and Individual Motives in Rochefoucauld --- 18. De Gourmont on "Dissociation" --- 19. Pascal on "Directing the Intention" --- 20. "Administrative" Rhetoric in Machiavelli --- 21. Danteʹs De Vulgari Eloquentia --- 22. Rhetoric in the Middle Ages --- 23. "Infancy," Mystery, and Persuasion ---- Part III: Order. 1. Positive, Dialectical, and Ultimate Terms --- 2. Ultimate Elements in the Marxist Persuasion --- 3. "Sociology of Knowledge" v. Platonic "Myth" --- 4. "Mythic" Ground and "Context of Situation" --- 5. Courtship --- ".
• catalog description "6. "Socioanagogic" Interpretation of Venus and Adonis --- 7. The Paradigm of Courtship: Castiglione --- 8. The Caricature of Courtship: Kafka (The Castle) --- 9. A "Dialectical Lyric" (Kierkegaardʹs Fear and Trembling) --- 10. The Kill and the Absurd --- 11. Order, the Secret, and the Kill --- 12. Pure Persuasion --- 13. Rhetorical Radiance of the "Divine."".
• catalog description "A Rhetoric of Motives expands the field to human ways of persuasion and identification. Persuasion, as Burke sees it, "ranges from the bluntest quest of advantage, as in sales promotion or propaganda, through courtship, social etiquette, education, and the sermon, to a 'pure' form that delights in the process of appeal for itself alone, without ulterior purpose. And identification ranges from the politician who, addressing an audience of farmers, says, 'I was a farm boy myself, ' through the mysteries of social status, to the mystic's devout identification with the sources of all being."".
• catalog description "Includes bibliographical references and index.".
• catalog description "Part I. The Range of Rhetoric. 1. The "Use" of Miltonʹs Samson --- 2. Qualifying the Suicidal Motive --- 3. Self-Immolation in Matthew Arnold --- 4. Quality of Arnoldʹs Imagery --- 5. The Imaging of Transformation --- 6. Dramatic and Philosophic Terms for Essence --- 7. "Tragic Terms for Personality Types --- 8. Recapitulation --- 9. Imagery at Face Value --- 10. Identification ---- 11. Identification and "Consubstantiality" --- 12. The Identifying Nature of Property --- 13. Identification and the "Autonomous" --- 14. The "Autonomy" of Science --- 15. "Redemption" in Post-Christian Science --- 16. Dual Possibilities of Science --- 17. Ingenuous and Cunning Identifications --- 18. Rhetoric of "Address" (to the Individual Soul) --- 19. Rhetoric and Primitive Magic --- 20. Realistic Function of Rhetoric ---- Part II. Traditional Principles of Rhetoric. 1. Persuasion --- 2. Identification --- 3. Other Variants of the Rhetorical Motive --- 4. Formal Appeal --- ".
• catalog extent "xv, 340 p. ;".
• catalog issued "1969".
• catalog issued "1969.".
• catalog language "eng".
• catalog publisher "Berkeley : University of California Press,".
• catalog subject "B840 .B8 1969".
• catalog subject "Rhetoric.".
• catalog subject "Semantics (Philosophy)".
• catalog tableOfContents "5. Rhetorical Form in the Large --- 6. Imagination --- 7. Image and Idea --- 8. Rhetorical Analysis in Bentham --- 9. Marx on "Mystification" --- 10. Terministic Reservations (in View of Cromwellʹs Motives) --- 11. Carlyle on "Mystery" --- 12. Empson of "Pastoral" Identification --- 13. The "Invidious" as Imitation, in Veblen --- 14. Priority of the "Idea" --- 15. A Metaphorical View of Hierarchy --- 16. Diderot on "Pantomime" --- 17. Generic, Specific, and Individual Motives in Rochefoucauld --- 18. De Gourmont on "Dissociation" --- 19. Pascal on "Directing the Intention" --- 20. "Administrative" Rhetoric in Machiavelli --- 21. Danteʹs De Vulgari Eloquentia --- 22. Rhetoric in the Middle Ages --- 23. "Infancy," Mystery, and Persuasion ---- Part III: Order. 1. Positive, Dialectical, and Ultimate Terms --- 2. Ultimate Elements in the Marxist Persuasion --- 3. "Sociology of Knowledge" v. Platonic "Myth" --- 4. "Mythic" Ground and "Context of Situation" --- 5. Courtship --- ".
• catalog tableOfContents "6. "Socioanagogic" Interpretation of Venus and Adonis --- 7. The Paradigm of Courtship: Castiglione --- 8. The Caricature of Courtship: Kafka (The Castle) --- 9. A "Dialectical Lyric" (Kierkegaardʹs Fear and Trembling) --- 10. The Kill and the Absurd --- 11. Order, the Secret, and the Kill --- 12. Pure Persuasion --- 13. Rhetorical Radiance of the "Divine."".
• catalog tableOfContents "Part I. The Range of Rhetoric. 1. The "Use" of Miltonʹs Samson --- 2. Qualifying the Suicidal Motive --- 3. Self-Immolation in Matthew Arnold --- 4. Quality of Arnoldʹs Imagery --- 5. The Imaging of Transformation --- 6. Dramatic and Philosophic Terms for Essence --- 7. "Tragic Terms for Personality Types --- 8. Recapitulation --- 9. Imagery at Face Value --- 10. Identification ---- 11. Identification and "Consubstantiality" --- 12. The Identifying Nature of Property --- 13. Identification and the "Autonomous" --- 14. The "Autonomy" of Science --- 15. "Redemption" in Post-Christian Science --- 16. Dual Possibilities of Science --- 17. Ingenuous and Cunning Identifications --- 18. Rhetoric of "Address" (to the Individual Soul) --- 19. Rhetoric and Primitive Magic --- 20. Realistic Function of Rhetoric ---- Part II. Traditional Principles of Rhetoric. 1. Persuasion --- 2. Identification --- 3. Other Variants of the Rhetorical Motive --- 4. Formal Appeal --- ".
• catalog title "A rhetoric of motives / by Kenneth Burke.".
• catalog type "text".