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- catalog contributor b1118810.
- catalog created "c1981.".
- catalog date "1981".
- catalog date "c1981.".
- catalog dateCopyrighted "c1981.".
- catalog description "1. Introduction to the magnitude scaling of social judgments -- 2. Overview of psychophysics -- Exercise A: Numeric estimation of metric stimuli -- The power law -- Exercise B: The category scaling of metric stimuli -- Exercise C: Comparison of magnitude to category scales -- Exercise D: Numeric estimation of social stimuli -- 3. The validation of magnitude scales -- The cross-modality matching paradigm -- The transition from sensory to social psychophysical scaling -- An adjectival scale for measuring political support -- A laboratory-derived scales of support -- Testing the support scale in the real world -- 4. The magnitude scaling and validation of social opinion scales in survey research -- General procedures for survey research applications -- Response modalities -- The survey instrument -- The calibration of response modalities -- Instructions for the calibration of the line and number -- Response measures -- Preparation of calibration data -- ".
- catalog description "Bibliography: p. 83-85.".
- catalog description "Calculation of the geometric mean -- Analysis of the cross-model matches to the calibrating metric -- Error-in-both-variables regression -- Survey instructions for the magnitude scaling of social items -- Analysis of the matches to social scale items -- Guidelines for the correction of regression bias -- Calculation of social scale values -- The analysis of individual-level response data -- Employing stimulus-type magnitude scales in survey instruments -- Problems and prospects of the scale-building approach -- 5. The direct magnitude scaling of political judgments -- General scaling procedures -- Survey instructions for direct magnitude scaling -- Calculation of scale values -- The plotting and analysis of direct magnitude judgments -- Analysis of ratio relationships -- 6. Comparing category to magnitude scales of social opinion -- 7. Research decisions -- Comparability -- Time costs -- Alternative strategies to the cross-modality matching paradigm -- ".
- catalog description "Skipping the calibration procedure -- One response measure without calibration -- The use of one calibrated response measure -- 8. Conclusion: the relative utility of magnitude over category scales.".
- catalog extent "87 p. :".
- catalog identifier "0803917473 (pbk.) :".
- catalog isPartOf "Quantitative applications in the social sciences ; no. 07-025.".
- catalog isPartOf "Sage university papers series. Quantitative applications in the social sciences ; no. 07-025".
- catalog issued "1981".
- catalog issued "c1981.".
- catalog language "eng".
- catalog publisher "Beverly Hills : Sage Publications,".
- catalog subject "303.3/8/072 19".
- catalog subject "H 61 L822m 1981".
- catalog subject "H61 .L548".
- catalog subject "Public opinion polls.".
- catalog subject "Scaling (Social sciences)".
- catalog subject "Social sciences Measurement Magnitude scaling".
- catalog subject "Sociometric Techniques.".
- catalog subject "Statistics.".
- catalog tableOfContents "1. Introduction to the magnitude scaling of social judgments -- 2. Overview of psychophysics -- Exercise A: Numeric estimation of metric stimuli -- The power law -- Exercise B: The category scaling of metric stimuli -- Exercise C: Comparison of magnitude to category scales -- Exercise D: Numeric estimation of social stimuli -- 3. The validation of magnitude scales -- The cross-modality matching paradigm -- The transition from sensory to social psychophysical scaling -- An adjectival scale for measuring political support -- A laboratory-derived scales of support -- Testing the support scale in the real world -- 4. The magnitude scaling and validation of social opinion scales in survey research -- General procedures for survey research applications -- Response modalities -- The survey instrument -- The calibration of response modalities -- Instructions for the calibration of the line and number -- Response measures -- Preparation of calibration data -- ".
- catalog tableOfContents "Calculation of the geometric mean -- Analysis of the cross-model matches to the calibrating metric -- Error-in-both-variables regression -- Survey instructions for the magnitude scaling of social items -- Analysis of the matches to social scale items -- Guidelines for the correction of regression bias -- Calculation of social scale values -- The analysis of individual-level response data -- Employing stimulus-type magnitude scales in survey instruments -- Problems and prospects of the scale-building approach -- 5. The direct magnitude scaling of political judgments -- General scaling procedures -- Survey instructions for direct magnitude scaling -- Calculation of scale values -- The plotting and analysis of direct magnitude judgments -- Analysis of ratio relationships -- 6. Comparing category to magnitude scales of social opinion -- 7. Research decisions -- Comparability -- Time costs -- Alternative strategies to the cross-modality matching paradigm -- ".
- catalog tableOfContents "Skipping the calibration procedure -- One response measure without calibration -- The use of one calibrated response measure -- 8. Conclusion: the relative utility of magnitude over category scales.".
- catalog title "Magnitude scaling, quantitative measurement of opinions / Milton Lodge.".
- catalog type "text".