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- catalog contributor b1132367.
- catalog created "[1981], c1982.".
- catalog date "1981".
- catalog date "[1981], c1982.".
- catalog dateCopyrighted "[1981], c1982.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xiii, 514 p. :".
- catalog hasFormat "Advertising and communication management.".
- catalog identifier "0130152307".
- catalog isFormatOf "Advertising and communication management.".
- catalog issued "1981".
- catalog issued "[1981], c1982.".
- catalog language "eng".
- catalog publisher "Englewood Cliffs, N.J. : Prentice-Hall,".
- catalog relation "Advertising and communication management.".
- catalog subject "659.1/1 19".
- catalog subject "Advertising media planning.".
- catalog subject "Advertising.".
- catalog subject "Communication in marketing.".
- catalog subject "HF5823 .R392".
- catalog title "Advertising and communication management / Michael L. Ray.".
- catalog type "text".