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- catalog contributor b1142949.
- catalog contributor b1142950.
- catalog created "1981.".
- catalog date "1981".
- catalog date "1981.".
- catalog dateCopyrighted "1981.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Marketing : a definition for community colleges / Philip Kotler, Leslie A. Goldgehn -- Rethinking marketing in the community college / Richard C. Richardson, Jr., Donald S. Doucette -- Marketing and community impact assessment / Callie Foster Struggs -- College strategies for implementing a marketing program / Anne Mulder-Edmondson -- Marketing and the printed media : getting the promotional job done / Barbara A.W. Smith -- Marketing and the electronic media / Robert H. Gaffner -- Segmentation : slicing the urban pie / William A. Keim -- Marketing the afternoon program / Wallace F. Cohen, Jeanne Atherton -- The University connection : symbiosis through marketing / Edwin R. Bailey -- Marketing and its effects on student development activities / Don G. Creamer, E.G. Akins -- Retention / Marybelle C. Keim -- Caution! marketing may be hazardous to your institutional health / James F. Gollattscheck -- Evaluation of marketing practices in community colleges / Gunder Myran, Mark Ralph -- Sources and information : marketing the community college / Donna Dzierlenga.".
- catalog extent "127 p. ;".
- catalog hasFormat "Marketing the program.".
- catalog identifier "0875898149".
- catalog isFormatOf "Marketing the program.".
- catalog isPartOf "New directions for community colleges, 0194-3081 ; no. 36".
- catalog issued "1981".
- catalog issued "1981.".
- catalog language "eng".
- catalog publisher "San Francisco, California : Jossey-Bass, Inc., Publishers,".
- catalog relation "Marketing the program.".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "College publicity United States.".
- catalog subject "College students Recruiting United States.".
- catalog subject "Community colleges United States.".
- catalog subject "Education, Higher United States Marketing.".
- catalog subject "LB2342.82 .M37 1981".
- catalog subject "Universities and colleges Public relations United States.".
- catalog tableOfContents "Marketing : a definition for community colleges / Philip Kotler, Leslie A. Goldgehn -- Rethinking marketing in the community college / Richard C. Richardson, Jr., Donald S. Doucette -- Marketing and community impact assessment / Callie Foster Struggs -- College strategies for implementing a marketing program / Anne Mulder-Edmondson -- Marketing and the printed media : getting the promotional job done / Barbara A.W. Smith -- Marketing and the electronic media / Robert H. Gaffner -- Segmentation : slicing the urban pie / William A. Keim -- Marketing the afternoon program / Wallace F. Cohen, Jeanne Atherton -- The University connection : symbiosis through marketing / Edwin R. Bailey -- Marketing and its effects on student development activities / Don G. Creamer, E.G. Akins -- Retention / Marybelle C. Keim -- Caution! marketing may be hazardous to your institutional health / James F. Gollattscheck -- Evaluation of marketing practices in community colleges / Gunder Myran, Mark Ralph -- Sources and information : marketing the community college / Donna Dzierlenga.".
- catalog title "Marketing the program / William A. Keim, Marybelle C. Keim, editors.".
- catalog type "text".