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- catalog contributor b1148621.
- catalog created "c1981.".
- catalog date "1981".
- catalog date "c1981.".
- catalog dateCopyrighted "c1981.".
- catalog extent "xi, 329 p. :".
- catalog identifier "0201076179 :".
- catalog issued "1981".
- catalog issued "c1981.".
- catalog language "eng".
- catalog publisher "Reading, Mass. : Addison-Wesley Pub. Co.,".
- catalog subject "Marketing.".
- catalog subject "Sales promotion.".
- catalog title "Handbook of innovative marketing techniques / by David D. Seltz.".
- catalog type "text".