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- catalog contributor b1158507.
- catalog contributor b1158508.
- catalog created "1982.".
- catalog date "1982".
- catalog date "1982.".
- catalog dateCopyrighted "1982.".
- catalog description "Bibliography: p. [45l]-[464].".
- catalog description "Thesis (D.B.A.)--Harvard University, Graduate School of Business Administration.".
- catalog extent "464 p. in various pagings ;".
- catalog issued "1982".
- catalog issued "1982.".
- catalog language "eng".
- catalog subject "Advertising.".
- catalog subject "Consumers' preferences.".
- catalog subject "Consumers.".
- catalog title "Estimating consumer responsiveness to advertising repetition : a thesis / presented by William Hudson Moult.".
- catalog type "text".