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- catalog contributor b1165688.
- catalog contributor b1165689.
- catalog contributor b1165690.
- catalog contributor b1165691.
- catalog contributor b1165692.
- catalog created "c1982.".
- catalog date "1982".
- catalog date "c1982.".
- catalog dateCopyrighted "c1982.".
- catalog extent "vii, 123 p. ;".
- catalog hasFormat "Proceedings of the 11th Paul D. Converse Symposium.".
- catalog identifier "0877571554".
- catalog isFormatOf "Proceedings of the 11th Paul D. Converse Symposium.".
- catalog isPartOf "Proceedings series".
- catalog issued "1982".
- catalog issued "c1982.".
- catalog language "eng".
- catalog publisher "Chicago, IL : American Marketing Assn.,".
- catalog relation "Proceedings of the 11th Paul D. Converse Symposium.".
- catalog subject "HF5411 .P38 1981".
- catalog subject "Marketing Congresses.".
- catalog subject "Marketing.".
- catalog title "Proceedings of the 11th Paul D. Converse Symposium / edited by David M. Gardner and Frederick W. Winter.".
- catalog type "Champaign (Ill., 1981) swd".
- catalog type "Conference proceedings. fast".
- catalog type "text".