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- catalog contributor b1187753.
- catalog contributor b1187754.
- catalog contributor b1187755.
- catalog created "c1982.".
- catalog date "1982".
- catalog date "c1982.".
- catalog dateCopyrighted "c1982.".
- catalog description "Includes bibliographies and indexes.".
- catalog extent "xxii, 209 p. :".
- catalog identifier "0471981273 :".
- catalog isPartOf "Theories in marketing series, 0273-2955".
- catalog issued "1982".
- catalog issued "c1982.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog subject "Marketing.".
- catalog title "Theory construction in marketing : some thoughts on thinking / Gerald Zaltman, Karen LeMasters, Michael Heffring.".
- catalog type "text".