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- catalog contributor b1222040.
- catalog contributor b1222041.
- catalog created "c1983.".
- catalog date "1983".
- catalog date "c1983.".
- catalog dateCopyrighted "c1983.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Introduction: "The age of advertising" -- Industry's demand for advertising -- Advertising's effects on industry -- The agencies of persuasion -- The ethic of persuasion -- The messages of persuasion -- Advertising today: the era of market segmentation.".
- catalog extent "x, 340 p. ;".
- catalog hasFormat "Making of modern advertising.".
- catalog identifier "0465043259 :".
- catalog isFormatOf "Making of modern advertising.".
- catalog issued "1983".
- catalog issued "c1983.".
- catalog language "eng".
- catalog publisher "New York : Basic Books,".
- catalog relation "Making of modern advertising.".
- catalog subject "Advertising.".
- catalog subject "HF5821 .P64 1983".
- catalog tableOfContents "Introduction: "The age of advertising" -- Industry's demand for advertising -- Advertising's effects on industry -- The agencies of persuasion -- The ethic of persuasion -- The messages of persuasion -- Advertising today: the era of market segmentation.".
- catalog title "The making of modern advertising / Daniel Pope.".
- catalog type "text".