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- catalog alternative "Advertising and promotion management.".
- catalog contributor b1258849.
- catalog contributor b1258850.
- catalog created "c1983.".
- catalog date "1983".
- catalog date "c1983.".
- catalog dateCopyrighted "c1983.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "x, 301 p. :".
- catalog identifier "0801970105 :".
- catalog identifier "0801973694 (pbk.) :".
- catalog issued "1983".
- catalog issued "c1983.".
- catalog language "eng".
- catalog publisher "Radnor, Pa. : Chilton Book Co.,".
- catalog subject "Advertising Management.".
- catalog subject "Advertising.".
- catalog subject "HF5821 .F36 1983".
- catalog subject "Sales promotion.".
- catalog title "Advertising & promotion management : a manager's guide to theory & practice / Paul W. Farris & John A. Quelch ; with contributions from F. Beaven Ennis, Hollace M. Pfau, Robert Turner.".
- catalog title "Advertising and promotion management.".
- catalog type "text".