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- catalog contributor b1308030.
- catalog contributor b1308031.
- catalog contributor b1308032.
- catalog contributor b1308033.
- catalog contributor b1308034.
- catalog contributor b1308035.
- catalog created "c1984.".
- catalog date "1984".
- catalog date "c1984.".
- catalog dateCopyrighted "c1984.".
- catalog description "Bibliography: p. 336-360.".
- catalog description "Is marketing a science? / Robert D. Buzzell -- The effectiveness of marketing management : an assessment / John G. Myers, Stephen A. Greyser, and William F. Massy -- The lack of heresy in marketing / Gerald Zaltman and Thomas V. Bonoma.".
- catalog extent "xiii, 375 p. :".
- catalog hasFormat "Marketing theory.".
- catalog identifier "0471890855".
- catalog isFormatOf "Marketing theory.".
- catalog isPartOf "Theories in marketing series".
- catalog issued "1984".
- catalog issued "c1984.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog relation "Marketing theory.".
- catalog subject "HF5415 .M32323 1984".
- catalog subject "Marketing.".
- catalog tableOfContents "Is marketing a science? / Robert D. Buzzell -- The effectiveness of marketing management : an assessment / John G. Myers, Stephen A. Greyser, and William F. Massy -- The lack of heresy in marketing / Gerald Zaltman and Thomas V. Bonoma.".
- catalog title "Marketing theory : distinguished contributions / Stephen W. Brown, Raymond P. Fisk, [editors].".
- catalog type "text".