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- catalog contributor b1310974.
- catalog contributor b1310975.
- catalog contributor b1310976.
- catalog contributor b1310977.
- catalog contributor b1310978.
- catalog created "c1984.".
- catalog date "1984".
- catalog date "c1984.".
- catalog dateCopyrighted "c1984.".
- catalog description "Includes bibliographies and indexes.".
- catalog description "Market success can breed "marketing inertia" / Thomas V. Bonoma -- Market share--a key to profitability / Robert D. Buzzell, Bradley T. Gale and Ralph G.M. Sultan -- Strategic windows / Derek F. Abell.".
- catalog extent "xiii, 478 p. :".
- catalog identifier "047186966X (pbk.) :".
- catalog issued "1984".
- catalog issued "c1984.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog subject "Marketing Management.".
- catalog tableOfContents "Market success can breed "marketing inertia" / Thomas V. Bonoma -- Market share--a key to profitability / Robert D. Buzzell, Bradley T. Gale and Ralph G.M. Sultan -- Strategic windows / Derek F. Abell.".
- catalog title "Readings in marketing management : a strategic perspective / [compiled by] Barry Berman, Joel R. Evans.".
- catalog type "text".