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- catalog contributor b1343223.
- catalog created "c1984.".
- catalog date "1984".
- catalog date "c1984.".
- catalog dateCopyrighted "c1984.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xxii, 522 p. :".
- catalog identifier "0029037204".
- catalog issued "1984".
- catalog issued "c1984.".
- catalog language "eng".
- catalog publisher "New York : Free Press ; London : Collier Macmillan,".
- catalog subject "Marketing Management Case studies.".
- catalog subject "Marketing Management.".
- catalog title "Managing marketing : text, cases, and readings / Thomas V. Bonoma.".
- catalog type "text".